Probiotics are defined as live microbial food ingredients that provide several benefits to human health by improving the balance of bacteria in the intestines. These probiotic supplements are available in a variety of forms such as liquid, tablet, powder, and capsule. Ingredients in the food can stimulate the digestive system through the release of natural juices & enzymes and can also be taken in supplement form to ensure the body’s functioning is optimized.
The rise in healthcare awareness among the population and increasing inclination towards healthy lifestyle are the leading factors for the growth of the global probiotics dietary supplement market. Probiotics have many strong benefits related to the human digestive system. In recent times, the millennial generation’s attention has been drawn to healthy probiotic dietary supplements to enhance the immunity. Additionally, the leading players operating in the market are focusing on innovation and new product development to create a strong consumer base.
All these factors are fueling the market growth. Further, changing lifestyle, increasing awareness of the need for alteration of probiotic content and immune system is contributing to the growth of the probiotic dietary supplements market. In addition, increasing investment in research & development and capacity expansion is anticipated to augment the market growth. Furthermore, the rising adoption of new delivery technologies by key players and the introduction of new consumption formats for the dietary supplements are anticipated to offer lucrative opportunities to the probiotic dietary supplements market in the forecast period. However, stringent government regulations related to food safety are expected to hamper the growth of the probiotics dietary supplement market.
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The global probiotics dietary supplement market is divided based on product type, application, and region. Based on the product type, the global market is split into liquids, tablets, and paste bodies. The application segment consists of nutritional supplements, specialty nutrients, and infant formula.
Geographically, the European region is expected to dominate the global probiotics dietary supplement market and is projected to continue its dominance during the forecast period. Factors such as the rising health concerns among consumers, increasing probiotics awareness, and willingness to spend on dietary supplements are driving the growth of the market in this region. Spain, the UK, Italy, France, and Germany are the frontrunners of the market growth in the European region. Asia Pacific region is estimated to hold the second position in the market and is anticipated to account for a significant share over the forecast period. This is attributed to the rising demand from emerging countries like India and China. On the other hand, the expanding middle-class population with rising spending of South America and Africa is expected to fuel the market growth.
The global probiotics dietary supplement industry is highly competitive and is characterized by the presence of a large number of leading participants. NutraScience Labs, ProbioFerm, Probium, Nutraceutix, Nebraska Cultures, UP4 Probiotics, Vitakem Nutraceuticals Inc, UAS Labs, Protexin, Chr. Hansen Holding A/S, Mercola Probiotics, and Custom Probiotics Inc are some of the major players that are operating in the global probiotics dietary supplement market.
In June 2019, the Chr. Hansen Holding A/S announced a collaboration with Chaban Medical for the new product development in the kefir and bio yogurt having probiotic strains of Lacto-bacteria.