A fruit snack is a packaged & processed food that is widely consumed by people all across the globe. Fruit snacks consist of high nutritional value like vitamins, magnesium, fiber, potassium, and several others that lowers the risk of obesity, high blood pressure, and cardiovascular diseases. It is a very traditional segment with massive transformation into the variety of fruit snacks.
The growing demand for the nutritional-rich snack, especially for children is driving the growth of the global fruit snacks market. Moreover, the hectic lifestyle of people has compelled them to adopt on-the-go breakfast and snack meals. The convenience offered by packaged fruit snacks further fuels its demand. The fruit snack includes a wide range of candies like grapes and apples. The growing consciousness among people regarding their health all across the globe is significantly inducing them to adopt healthy treats in between their meals that also boost their health. Fruit snacks provide nutritional benefits without compromising on taste and texture. The growing purchasing power of people all across the globe is allowing them to adopt premium exotic products. Furthermore, there is a significant increase in the demand for non-GMO and organic products with tropical flavors. Manufacturers are boosting their investment to fuel the research and development activities to launch innovative and attractive fruit snacks in the market. All these factors are projected to drive the global market growth during coming period.
The global fruit snacks market can be segmented into distribution channels, fruit, product, and region.
By distribution channel, the market can be segmented into an online retailer, specialty food stores, convenience stores, supermarkets, and others.
By fruit, the market can be segmented into mixed berries, apple, banana, mango, apple, and others.
By product, the market can be segmented into savory, sweet, dairy, smoothies, beverages, and others.
North America accounts for the largest share in the global fruit snacks market due to the presence of a strong consumer base in the region. Moreover, the surging trends of on-the-go and ready-to-eat breakfast are likely to further boost the growth of the regional market in forthcoming years.
Asia Pacific is likely to witness a significant growth rate during the forecast period due to the growing disposable income of the people in the region.
Some of the significant players in the global fruit snacks market are Welch, SunOpta, Sunkist Growers, Inc., Sunkist Growers, Inc., Seneca Foods, Nutty Goodness, LLC, Mount Franklin Foods, LLC, Ferrero, General Mills Inc., Crispy Green Inc., and Bare Snacks. To cite, General Mills in 2018 introduced exotic flavors in the fruit-based array with the aim to innovate yogurt snacking products to strengthen their product portfolio.