Nutritional supplements are consumed for improving the daily diet quality. It contains vitamins, herbs, amino acids, minerals, and other required supplements. The vital nutrition supplements include homeopathic remedies and herbal medicines. The nutritional supplements can be bought from retail stores including health food stores, pharmacies, and grocery stores. They are also utilized for overcoming and treating nutritional deficiencies in the human body.

The growing awareness among people regarding the health benefits of consuming nutritional supplements in addition to the regular diet is fuelling the growth of the global nutritional supplements market. There is a significant spike in demand for immunity propelling supplements among the consumer due to the outbreak of the Covid-19 pandemic all across the globe. There is a surge in demand for sport nutrition products due to the growing inclination of people towards healthy and active living. Furthermore, the easy availability of nutritional and dietary supplements at affordable prices will steer the growth of the market.

The global nutritional supplements market can be segmented into the sales channel, external formulation, consumer group, product, and region.

By sales channel, the market can be segmented into e-commerce and brick-and-mortar models. The brick-and-mortar segment dominates the global nutritional supplements market. The brick-and-mortar model can further be bifurcated into a supermarket, hypermarkets, health food shops, chemists, and direct selling.

By external formulation, the market can be segmented into liquid, soft gel, powder, capsules, tablets, and others.

By consumer, the market can be segmented into geriatric, pregnant, adults, children, and infants. The adult segment accounts for the largest share in the global market.

By product, the market can be segmented into functional foods, dietary supplements, fat burners, and sports nutrition.

Asia Pacific accounts for the largest share in the global nutritional supplements market due to the surging awareness among consumers regarding their health. Moreover, the availability of low-cost raw materials is driving the production capacity of the associated companies, which in turn will propel the growth of the regional market.

Some of the significant players in the global nutritional supplements market are Nutraceutics, Nu Skin Enterprises, GlaxoSmithKline, Bio-Botanica Inc., Carlyle Group, Plantafood Medical GmBH, Anona GmBH, Capstone Nutrition, UST Manufacturing, Pure Encapsulations, American Health, Ekomir, XanGo, Bionova Lifesciences, Danisco, FANCL, Nature’s Sunshine Products, Arkopharma Laboratories, and Abbott Laboratories. To cite, GHT introduced Vegan Life Nutrition (VLN). It is the company’s vegan nutritional supplements and is likely to generate huge revenue for the company.