The growing demand for convenient healthy food products all across the globe is one of the major factors driving the growth of the global gluten-free baking mixes market. The outbreak of Covid-19 has significantly boosted Google searches for baking tips and bread recipes all around the globe. The surging trend for work from home and stay home policies have significantly soared the people’s willingness to learn baking and cooking skills at home. Bakery products utilize wheat as a key ingredient, which is high in gluten. Thus, due to growing gluten intolerance among people, wheat is increasingly being replaced with different grains like brown rice, amaranth, quinoa, teff, corn, buckwheat, and several others. Also, the different mixes available in the market for preparing various bakery products, includes donuts, muffins, bread, pizzas, and cakes. The surging trends in the baking space include artisan baking, clean label, gluten-free, and flavored baking trends will further drive market growth.
Also, the growing health consciousness among people is inducing them to avoid gluten-containing products. Also, these gluten-free products are low in calories, sugars, and fat and thereby are influencing people to consume gluten-free bakery food all across the globe. All these factors are likely to positively shape the trajectory of the global gluten-free baking mixes market during the forecast period.
Global Gluten-free Baking Mixes Market: Segmentation
The global gluten-free baking mixes market can be segmented into distribution channels, products, and regions.
By distribution channel, the market can be segmented into drug stores, club stores, independent natural food stores, mass merchandisers, grocery stores, and others. The grocery store segment accounts for the largest share in the global gluten-free baking mixes market due to the presence of giant grocery supply chain stores all across the globe. The other segment, including the e-commerce platform and the online portal, is likely to witness a significant growth rate in forthcoming years due to the rapidly proliferating FMCG sector. The FMCG sector is significantly discovering the untapped potential of e-commerce and hence making efforts to fulfill the customer’s requirements and need to earn a higher profit margin.
By product, the market can be segmented into pizza, bread, cakes, pastries, cookies, and others. The cookies product segment holds the largest share in the global gluten-free baking mixes market due to the surging popularity of cookies among millennials, children, and toddlers as morning and evening snacks. These are highly preferred as a gift option during occasional events and celebrations like Christmas all across the globe.
Global Gluten-free Baking Mixes Market: Regional analysis
North America accounts for the largest share in the global gluten-free baking mixes market due to the growing willingness among consumers to try newly launched food products like vegan, sugar-free, and gluten-free products. The increasing prevalence of celiac disease in the region is further likely to propel the growth of the regional market in the forthcoming years.
Asia Pacific is expected to witness a steady growth rate during the forecast period due to the growing adoption of a healthy lifestyle among people in the region. Moreover, a significant spike in the cases of allergy and other gluten-associated diseases is also likely to escalate the growth of the regional market.
Global Gluten-free Baking Mixes Market: Competitive Players
Some of the significant players in the global gluten-free baking mix market are SalDoce Fine Foods, King Arthur Baking Company, Inc., Naturpro, Chebe, Partake Foods, Continental Mills, Inc., Williams-Sonoma, Inc., Kinnikinnick Foods, Inc., Conagra Brands, Inc., and General Mills, Inc.
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