Edible flakes have been popular and are widely used in the decoration of foods, especially baked masterpieces. They are 100 percent edible and a great way to add sparkle or color to the baked goodies. They can be used for a wide range of applications ranging from adding beautiful effects to creating swirls of snow. They are perfect for desserts, toppings, cakes, baking & more and help to turn every single one of the baking creations into a beautiful work of art.
The major factor driving the growth of the global edible flakes market is the growing demand for edible flakes by professional confectioners across the world. In addition to this, changing food habits and growing demand for processed & ready-to-eat food products are also some of the crucial factors that are fostering the growth of the global edible flakes market. Further, the increase in sales of edible flakes on online stores and high-end culinary sites is also hugely contributing to the growth of the market. Also, the rise in spending of the consumer on beautiful, delicious, and nutritious foods is adding up to the overall market growth. Moreover, it’s wide use in parties & celebrations as well as for hobbies and arts & crafts is also fueling the market growth. Furthermore, the growing focus of bakery owners to decorate the products to attract consumers will have numerous opportunities for the growth of the global market during the forecast period.
The global edible flakes market is categorized based on product, distribution channel, and region. Based on the product, the global market is split into flakey oats, rice flakes, wheat flakes, corn flakes, and others. Among these, the corn flakes segment is expected to lead the global market. Online retailers, convenience stores, and supermarkets & hypermarkets are the distribution channel of the global market. Among these, the supermarkets & hypermarkets segment is anticipated to hold the largest share in the market.
Europe is predicted to be the largest revenue contributor in the global edible flakes market during the forecast period. Growing consumption of pastries, the increase in number of bakery plants in countries like Bulgaria, Finland & the UK, and the growing use of edible flakes on wedding & party cakes are the key factors that are spurring the growth of the market in this region. North America and Asia Pacific are also expected to contribute significantly due to the change in lifestyle & eating habits and increase in consumption of processed foods.
The dominant players that are operating in the global edible flakes market include Nestle, The Quaker Oats Company, POST HOLDINGS, INC, Kellogg Co., General Mills Inc., The Hain Celestial Group, Inc., GD Foods, Bagrry’s India Ltd., Nature’s Path Foods, and H. & J. Brüggen Kg.
In April 2021, Kellogg’s in collaboration with GLAAD launched its new “Together with Pride” cereal that has the berry-flavored cereal coated with edible glitter to certainly heighten the LGBTQ-ness.