Breakfast drinks are consumable products, which are used in place of conventional meals with drinkable ones. It is usually bought as a healthy and convenient breakfast option, and marketed as fast or supplementary food. It is generally shelf-stable and is a diary or other liquid, rich in minerals and vitamins, packed with energy. It comes majorly in on-the-go packaging type.
An increasing number of bachelors, singles, working females, urbanization, and changing standard of living are among the major factors that are expected to uplift the global breakfast drinks market. In addition, the extremely occupied lifestyle to which buyers need convenient food options is also anticipated to drive the market in the coming years. Owing to this, the makers are working on their product portfolio and product offerings for the consumers by coming up with new enhanced breakfast drink options. Expanding demand regarding packaged food varieties are also the key market contributors.
Increasing consumer preferences for ready-to-eat, easy-to-cook, or on-the-go breakfast drinks options including yogurt, oats, and cereals is projected to support the breakfast drink market. Further, the research has shown that having a stomach full and healthy breakfast diminishes weight and a nutritious breakfast can help lessen the risks of cardiovascular ailments and diabetes. Moreover, skipping the first meal of the day lessens fiber and calcium in the body. These components further improve the breakfast drinks market.
The significant limitations of the global breakfast drinks market are the improper distribution network and opaque packaging of the products, which makes the buyers unable to see the consistency of the inner content. Furthermore, due to the increasing preference for organic and fresh foods, the buyers are more likely to buy fresh food and beverages, which is another factor restricting the overall market growth.
The global breakfast drinks market is widely divided into product offering, packaging, flavor, and region. In terms of product offering, the market is segregated into high protein, lactose-free, starch, gluten-free, and others. Based on packaging, the global market is bifurcated into PET and carton. On the basis of flavor, the market is sectioned into chocolate, coffee, strawberry, banana, and others.
Region-wise, the global breakfast drinks market is likely to be dominated by Europe with the largest market share within the forecast period. Rising consumer preference for convenient breakfasts and increasing awareness regarding the benefits of breakfast drinks are fueling the regional market. In addition, North America is also anticipated to register significant growth in the future based on the consumption of breakfast drinks, majorly led by the US. In the meanwhile, Asia Pacific is also estimated to grow notably owing to the rising number of players investing in the food and beverage industry.
The global breakfast drinks market is majorly led by the giants like Kellogg Co., Quaker Oats Company, General Mills Inc. Sanitarium and Anchor, MOMA, and others. To cite, a while ago, Sanitarium Health & Wellbeing came up with some new ranges of flavors like Up & Go Energize Choc Coconut, Coconut & Yogurt, and Up & Go Raspberry.
Having a Master’s Degree in Brewing Technology and overall experience of 6 years in the field of writing, Jerri has been one of the most workaholic and dedicated team members of thefoodbeveragenews.com portal. She has been a part of this portal for 4 years now. Jerri started a career in writing with freelancing and the journey has been worth watching and appraising. She handles the Beverage Industry domain of the portal and along with her team provides all the vital and up-to-the-minute news and reports to the readers in a simple and comprehensible manner.