Superfruit is a term used for fruits that are highly rich in nutritional value and offers exceptional health benefits. However, these are not heroine fruits but just a metaphorical reference to the fruits that possess lots of vitamins, minerals and antioxidants. Some of the superfoods include pomegranates, pitayas, cupcakes, jujube fruit, sea buckthorn, mangosteens, and baobabs. The global super fruit juices market is anticipated to reach a value of USD 5.68 billion by 2028.
The growing vegan population globally is one of the major factors driving the growth of the global super fruit juices market. Superfruits improve the metabolism of the body and are a great source of a large number of protein, vitamins, and minerals that can substitute animal-based options; thereby the vegan population is largely having hands-on these superfruits for maintaining their health. In addition, the growing awareness among people regarding the health benefits of these superfruits is further complementing the growth of the market. Furthermore, the growing advancements in food processing technology along with accelerating research and development activities globally are further widening the scope of the market. Superfruits are also highly used in personal care sectors; thereby, it is another turn-key factor that will positively shape the trajectory of the market. Various products like super fruit smoothies, fresh juices, sports drinks, baked goods, and dietary supplements are made out of superfruits.
The global super fruit juices market can be segmented into application, distribution channel, fruit, source, and region.
By application, the market can be segmented into cosmetics, feed, dietary supplements, food & beverages, and others.
By distribution channel, the market can be segmented into indirect and direct distribution channels.
By fruit, the market can be segmented into watermelon, tomatoes, pineapples, pomegranates, papayas, plums, kiwi, dragon fruit, grapefruit, citrus fruit, berries, bananas, avocados, apple, and others.
By source, the market can be segmented into conventional and organic sources.
North America accounts for the largest share in the global super fruit juices market due to the presence of prominent market leaders in the region. In addition, the growing vegan population in the region is also likely to fuel the demand for superfruits in the region.
Asia Pacific is likely to be the fastest-growing region in the global market due to the growing production of these superfoods along with the increasing purchasing power of consumers in the region.
Some of the significant players in the global super fruit juices market are LACNOR, Fave Juice Company, Onebev, Ocean Spray, Optima Health & Nutrition, Campbell’s, Coca-Cola, Del Monte XANGO, Nafoods Group, Genesis Today, PepsiCo, MOA Superfood, and POM Wonderful. To cite, the plant-based foods leader, Del Monte Foods, Inc., re-directed around 600,000 pounds of green beans in 2020 to products that will help people and simultaneously reduce greenhouse gas emissions.
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