High fiber biscuits are referred to as digestive biscuits. These originated in the United Kingdom and are made from salt, sugar, wheat bran, wheat flour, and some raising agents. Such biscuits emphasize less on hydrogenated fat and sugar while focusing more on milk, protein, and barley.
The transforming eating habits of people along with busy lifestyles and wide adoption of western culture is likely to steer the growth of the global high fiber biscuits market significantly during the forecast period. In addition, the growing awareness among people regarding the health benefits of high fiber biscuits like prevention from cancer, diabetes, and heart diseases, along with its capability to aid better digestion, is also likely to complement the market growth.
The high nutritional value helps consumers to maintain a healthy life balance along with regulating a good digestive system. However, the food regulatory board keeps a check on the quality of whole wheat fiber, emulsifiers, sweeteners, and other ingredients used in biscuits to ensure high-quality biscuits are distributed to consumers. Several manufacturers are focusing on different parameters like low-calorie content and low sugar content in order to widen their customer base by attracting fitness enthusiasts and health-conscious customers. However, a large number of companies are now introducing organic products which are free of high fructose corn syrup, artificial flavors, preservatives, and other harmful ingredients.
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The global high fiber biscuits market can be segmented into application, product, and region.
By application, the market can be segmented into convenience stores, independent retailers, supermarkets & hypermarkets, and others.
By product, the market can be segmented into crackers, thins, cracker board, crispbread, cookie, and plain & sandwich biscuits.
North America holds the highest share in the global high fiber biscuits market due to the busy and hectic lifestyle of the people in the region. Furthermore, the presence of competitive market leaders in the region along with the potential customer base is likely to further accentuate the growth of the regional market significantly during the forecast period.
Asia Pacific is likely to grow exponentially during the forecast period due to the growing disposable income of the people along with the wide adoption of western culture in the region. However, the growing number of the working population and surging urbanization is likely to further complement the growth of the regional market.
Some of the significant players in the global high fiber biscuits market are General Mills, Kraft Heinz, ConAgra, Givaudan, Hain Celestial Group, Nestle, Supermarket, 2 Sisters Food Group, Dr Schar, and Unilever. To cite, Mondelēz International declared the procurement of Gourmet Food Holdings Pty Ltd, in March 2021 to offer premium biscuits and crackers. This initiative aims to fast-track broader snacking leadership in New Zealand and Australia.