Hazelnut is also referred to as cobnut or filbert nut. It belongs to the corylus avellana species. Hazelnut is made into a number of forms like hazelnut flour, hazelnut paste, hazelnut oil, and several others. Hazelnut Paste is a kind of spread made of roasted hazelnut with sugar syrup pulsed into a creamy paste. These are widely used in food items, including desserts and bakery products.

The growing awareness among people regarding the health benefits of hazelnut is one of the major factors driving the growth of the global hazelnut paste market. It consists of antioxidants that help in improving skin conditions and preventing cancer. In addition, it is also rich in protein, fat, fibre, and vitamin E that further helps in maintaining blood sugar, preventing constipation, and aids in better digestion. However, the advent of organic hazelnut paste is considered to be a crucial factor complementing the growth of the global market. There is emerging demand from the chocolate industry for hazelnut paste. For instance, M&M’S introduced hazelnut spread chocolate candy by highlighting the hazelnut spread centre covered with delicious milk chocolate. However, the chocolatiers are re-innovating their products, particularly during the festive or holiday season, with luxury nuts and delicious hazelnut spreads to boost the product demand in the market.

The global hazelnut paste market can be segmented into end-user, product, and region.

By end-users, the market can be segmented into confectionery, baked goods, ice cream, chocolate, and others.

By product, the market can be segmented into conventional and organic types.

North America accounts for the largest share in the global hazelnut paste market due to the hectic modern lifestyle of people along with the growing demand for readymade spreads in the region. In addition, the easy availability of healthy variants of hazelnut spreads exclusively for different age groups are further accentuating the demand for hazelnut paste in the region.

Asia Pacific is likely to be the fastest-growing region in the global market due to the rapid urbanization and adoption of western culture in the region. In addition, the availability of gluten-free, low sugar, low fat, and organic hazelnut paste in the market are also fueling the demand in the region.

Some of the significant players in the global hazelnut paste market are Qingdao Ceavia, KARIN GIDA, Helios Ingredients Ltd, DLA Naturals, The Hazelnut Company Ltd., Euronet, Northwest Hazelnut Company, Olam International, Boxon Food, MULANCE, Shandong Shengjin Food, and Nutella. To cite, Mustin India LLP introduced a healthy range of food products, including hazelnut spreads during the Covid-19 pandemic, to bridge the supply-demand gap in the country.

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