Rice-based organic protein is a type of plant-based protein that can be used in place of animal and milk-based proteins. Rice protein is extracted primarily from brown rice, giving rise to the isolation of both carbohydrates and proteins present in rice. The usage of organic rice protein is increased by the bakery, beverages, and confectionary items. These organic rice proteins are free from chemical processing, hormones and antibiotics which has led to expansion in their application areas among consumers.
Global rise in demand for organic rice protein from the sport and athletics sector along with the increasing popularity of organic rice protein in developed countries are the prominent factors that are driving the global organic rice protein market. This is attributed to their presence of essential energy nutrients for athletes and sports persons for muscle recovery such as high amino acid profile and branched-chain amino acids. The growth of the organic rice protein industry has also been driven by the consumption of functional foods such as energy drinks, bars, and dietary supplements. Favorable functional properties of rice protein such as water absorption capacity, foam stability, emulsion stability, protein solubility, and oil absorption capacity is further propelling the growth of the organic rice protein market.
However, the organic rice protein market is still at a development stage due to a lack of awareness in the emerging market which in turn may limit the growth of the market. On the other hand, increased demand for dietary protein, gluten-free, clean label, non-GMO, and hypoallergenic products in the emerging market is expected to offer distinct opportunities for the growth of the global market over the forecast period.
The global organic rice protein market is divided based on form, type, function, application, and region. Based on the form, the global organic rice protein market is distributed into dry and liquid. The type segment consists of rice protein isolates, rice protein concentrates, and others. The organic rice protein function segment is split into emulsifying, gelling, foaming and texturing. Beverages, sauces, flavor enhancement & savory flavor, dairy alternatives, bakery & confectionery, sports & energy nutrition, breakfast foods, soups, infant formula, and meat analogs & extenders are the applications of the market.
Geographically, the North American region is expected to lead the global organic rice protein market during the forecast period. Factors such as an increase in consumer inclination towards consumption of non-dairy proteins and growing awareness about functional properties of organic rice protein are driving the growth of the organic rice protein market in this region. The U.S. and Canada are the leading contributors of the organic rice protein market in the North American region. However, Asia Pacific region is expected to grow at a faster rate during the forecast period. This is attributed to the increasing awareness of other potential alternatives to animal and other plant protein.
RiceBran Technologies, Biotechnology Co. Ltd., Golden Grain Group Limited, Ribus, Inc., Axiom Foods, Top Health Ingredients, Inc., AIDP, Inc., Shafi Gluco-Chem Pvt. Ltd., Green Labs, LLC, and Shaanxi Fuheng (FH) Biotechnology Co. Ltd. are some of the leading players that are operating in the global organic rice protein market.
In 2016, RiceBran Technologies had entered into a strategic collaboration with the Narula Group which is one of the leading organic rice growers.
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