The cake mix is a powder form ingredient used for making cakes or other baked dishes and it is considered a convenient way of baking cakes. They have several advantages such as less preparation period & shorter production times and are also available in a variety of flavors, such as chocolate, vanilla, fruits, and others. Additionally, these mixes are gluten-free, dairy-free, and low-calorie, which in turn offer health benefits to consumers.

Increasing demand for cake mixes is directly related to the rise in convenience food consumption and the changing lifestyle of consumers. Increasing disposable income of the population and the easy preparation process involved for cake mixes contributes to the global cake mixes market growth. Cake mix is easy to bake & consume and the working population across the world is facing many challenges related to the preparation of food and beverage. Thus, the rising inclination of the working population towards ready-to-eat food due to busy schedules is expected to drive the demand for the cake mixes market. Further, the growing demand for cake mixes in the hotel and restaurant industry for making delicious food and deserts contributes to the growth of the market. However, preservatives and salt added to cake mixes have a negative impact on human health, and rising health concerns among the population are expected to hamper the market growth. On the other hand, an increase in demand for sugar-free and organic cake mixes owing to the availability of low calorie and gluten-free cake mixes along with increasing health consciousness among the population may have ample opportunities for the global cake mixes market in the forecast period.

The global cake mixes market is divided based on product type, application, and region. Based on the product type, the global market is split into angel food cake, flourless or low-flour cakes, chiffon cake, layer cake, cupcake, cheesecake, pound cake, tortes, and others. The application segment consists of hypermarkets/supermarkets, B2B, e-commerce, specialty retail, and others.

North America region is expected to dominate the global cake mixes market during the forecast period. Factors such as an increase in consumer base, growing demand for bakery products, and changing living standards of the population in this region are driving the growth of this market in this region. Further, the increased production rate of cake mix owing to its good shelf life and ready-to-bake feature helps to sustain the demand in this region. Asia Pacific region is estimated to hold the second position in the market and is projected to account for a significant share over the forecast period. This is attributed to the growing urbanization and modernization in developing countries such as China and India. Consumer inclination towards bakery products is likely to boost the demand of the cake mixes market.

Associated British Foods Plc, Cargill, Inc., Hain Celestial Group, Inc., Archer-Daniels-Midland Co., Pinnacle Foods, Inc., Ingredion, Inc., General Mills, Inc., Chelsea Milling Co., Kerry Group Plc, and Continental Mills, Inc. are some of the major players that are working in the global cake mixes market.

In July 2021, General Mill’s brand Betty Crocker invested in a new campaign “Kitchen is for Everyone” which aims to target other focus groups and gain demand for Cake mixes.

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