Liquid breakfasts are gaining popularity among consumers, especially among those who prefer ready-to-eat food. In addition to being convenient and fast to consume, liquid breakfast has several other advantages such as reduction in consumption time and easy to carry are added to healthy breakfast items to produce liquid breakfast. Additionally, it is gaining popularity as an alternative to conventional cereal-based breakfast.

The global rise in urbanization and rising demand for on-the-go healthy food products are the driving factors for the growth of the global liquid breakfast products market. Changing lifestyle of the millennial population and people’s demand for food products that are tasty, healthy & convenient with the ‘natural and clean’ label are the key contributing factors for the growth of the liquid breakfast products market. Additionally, the leading players in the market are also focusing on making products by adopting natural processes and prefer food containing ingredients that are known to have low or no side effects. Also, consumers are shifting their preferences to nutritious healthy breakfast drinks over carbonated drinks across the world. Such factors are equally contributing to the market growth. Further, growing busy & hectic schedule of the people and the working class is facing issues with ill health in regards to lack of time to cook. This has led to rise in the adoption of liquid breakfast products.

Furthermore, stringent regulatory norms for the standardization of the nutrient content in products and introduction of healthy food products by leading players are projected to offer market growth opportunities for the liquid breakfast products sector during the forecast period. However, the availability of other cost-effective alternatives such as healthy snacks and beverages is expected to impede the market growth.

The global liquid breakfast product market is divided based on product type, application, and region. Based on the product type, the global market is split into chilled soup, vegetable-liquid soup, drinkable yogurt, and milk & cereal-based breakfast. The application segment consists of online stores, convenience store, supermarket, and others.

Region-wise, North American region is expected to dominate the global liquid breakfast product market during the forecast period. Factors such as changing consumer eating habits, increasing disposable income, and rising preferences for ready-to-eat food among consumers are driving the growth of the market in this region. Further, Asia Pacific region is anticipated to hold the second-largest position in the market and is projected to account for a moderate share over the forecast period. This is attributed to increasing healthcare awareness and rising consumer inclination towards the adoption of a healthy food diet among consumers.

Nestle S.A., Sanitarium Health & Wellbeing, Campbell Soup Company, Soupologie Limited, MOMA Foods, Abbott Nutrition Inc, Quaker Oats Company, The Billington Group, Danone S.A., The Hain Daniels Group Limited, Cargill, and The Kraft Heinz Company are some of the major players that are operating in the global liquid breakfast product market. Manufacturers of liquid breakfast products are focusing on targeting developing markets in the Asia Pacific in order to generate maximum revenue.

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In September 2019, Moma’s Oats launched a new product in its breakfast portfolio. This comprises porridge, bircher muesli, and granola.

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