Enhanced water is a beverage consisting of new ingredients like vitamins, artificial flavors, and natural flowers, offering nutrition and taste. In addition, enhanced water is low in sugar level when compared to soda along with vitamins and minerals. Also, flavored nutritional beverages grab huge consumer attention. The product is rich in various constituents like sodium, potassium, and magnesium. Thereby, it is balancing the ions in the body. A huge chunk of the population is suffering from obesity and a myriad of other ailments including hypertension and diabetes, thereby it has made enhanced water much more popular among these people. Also, enhanced water consists of plant waters, vegetable & fruit extracts, and other plant ingredients.
The surging importance of hydration beverages among people will steer the growth of the global enhanced water market. Enhanced water is composed of carbohydrates, thereby aids in refueling the human body. The growing adverse effects of dehydration on the human body are propelling the popularity of enhanced water. The plant-based water is widely available in different flavors including sweet potato, pressed lettuce, coconut, aloe vera, birch, maple, cactus, watermelon, artichoke, and others. There is a significant spike in demand for healthy and cleaner energy drinks which led to the development of innovative products that minimize the difference between energy drinks, hydration drinks, and enhanced water. Contemporary products consist of taurine, ginseng, guarana, and caffeine which are effective stimulants. Traditionally, enhanced water was only used by fitness enthusiasts and sportspersons.
But the transforming lifestyle and growing emphasis on health has significantly induced people from all fields including students and pregnant women to consume enhanced water. Such drinks aid in boosting energy, rehydrating, restoring essential nutrients, and supporting the liver. Such an emerging landscape will significantly propel the growth of the global enhanced water market.
The global enhanced water market can be segmented into the distribution channel, product, and region.
By distribution channel, the market can be segmented into offline and online distribution channels.
By product, the market can be segmented into the plane and flavored products.
North America accounts for the largest share in the global enhanced water market due to the surging awareness of people on their health and fitness. The growing number of fitness enthusiasts and sports persons is also likely to accentuate the growth of the regional market significantly. Also, the presence of key leaders in the region offering a wide range of products will further promulgate the growth of the regional market.
Asia Pacific is expected to grow significantly with a high CAGR in the forthcoming years due to the surging interest of millennials in intense exercises and high-intensity workouts. Moreover, the growing disposable income of the people in the region will also support them to buy premium products, which in turn will widen the growth of the regional market.
Some of the significant players in the global enhanced water market are Montane Sparkling Spring Water, Liquid Death Mountain Water, lalpina, Karma Culture LLC, JUST WATER, H2rOse, GREEN-GO LLC, CORE Nutrition LLC, BiPro USA, and ax water. To cite, The Alkaline Water Company Inc. in June 2020 introduced a DTC website Alkaline88.com, where the buyers can buy the products.
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