The macadamia nut is a native Australian nut with a leathery exterior shell. Macadamia nuts are rich in vitamins, minerals, fiber, antioxidants, and healthy fats. They potentially benefit in weight loss, improving digestion, and also protect against diabetes, metabolic syndrome, & heart health. These nuts have nutritional properties and also have a unique taste. Macadamia nut is considered a valuable food crop in the food & beverage sector and is widely used for cooking and baking a variety of sweet dishes. These macadamia nuts are commercially grown in Hawaii as well as in Florida and California.
Increasing consumer inclination towards healthy eating and increasing awareness about the nutritional benefits of dried fruit & nuts has led to a faster growth in the macadamia market worldwide. The growing adoption of nuts and dried fruits in the regular diet as well as in making snack food across the globe has been propelling the market growth of macadamia. Daily consumption of macadamia helps to improve overall cognition and protects against diabetes, metabolic syndrome, & heart disease. Further, the rise in usage of macadamia in various industries like food & beverages, confectionery, personal care & cosmetics industry, and pharmaceuticals continue to accelerate the global macadamia market growth. Macadamia is also used for producing macadamia oil propelling the demand among ends user industries such as the pharmaceutical and cosmetic industry. Consumers are switching their conventional cooking oil with the macadamia oil which in turn enhances the consumption.
However, change in climate condition challenges the production of macadamia which might hinder the market growth. Furthermore, favorable government initiatives and policies supporting to production and distribution of macadamia will offer a lucrative opportunity to the macadamia market in the forecast period.
The global macadamia market is divided based on processing, product, distribution channel, and region. Based on the processing, the global market is split into organic and conventional. The product segment consists of raw, roasted, and coated. Macadamia has distribution channels online and offline.
Europe is expected to dominate the global macadamia market during the forecast period. Factors such as an increase in adoption of a healthy lifestyle and rising consumption of gluten-free food increase the demand for macadamia in this region. Further, the increasing demand for macadamia in the food & beverages and confectionary industry owing to essential nutrients present in the macadamia boosts the market growth. North America is expected to hold the second position in the market after Europe. This is attributed to growing healthcare awareness related to nuts and dried fruit along with the rising demand for macadamia in the pharmaceutical industry.
The global macadamia market is highly fragmented due to the presence of a large number of domestic players. Hamakua Macadamia Nut Company, Mac’s Nut Co. of Hawaii, L.P., Buderim Group Limited, North Shore Macadamia Nut Company, Makua Coffee, Hawaiian Macadamia Nut Orchards, Kenya Nut Company Ltd., MacFarms, Superior Nut Company, Inc., and Wondaree Macadamias are some key players that are operating in the global macadamia market. The prominent players operating in the market are focusing on improving supply chain management to gain maximum outreach for a product.