Sometimes, people just need some good mashed potato made in a traditional way with butter & olive oil. Mashed potato helps to reach weekly intake goals of veggie as the bulk of the diet has to come from vegetables and fruits. They are low in calories and full of flavor.

Consumers are adding mashed potatoes in the menu as it has better flavor & taste, is conventional to eat, and also can satisfy the hunger. Also, owing to the easy availability of raw materials and growing demand from food industry as a food ingredient, the food manufacturers are increasing the supply of mashed potatoes. This is ultimately driving the growth of the global mashed potatoes market. Further, an increase in trends such as rise in demand for natural & organic food, flavored taste, and ready-to-eat food with an increase in the number of health-conscious consumers and busy lifestyles is contributing to propel the overall market growth. In addition to this, in most countries, there is increase in the demand for preserved and processed food which is the prevailing factor spurring the growth of the global market. Moreover, rise in consumer base due to the availability of mashed potato products in different flavors and taste such as garlic, cheese, butter, spices, and many more is also one of the major factors that is fueling the growth of the global market. For instance, in May 2018, Idahoan launched new Idahoan Truffle Mashed Potatoes that is made up of Certified 100 percent Idaho Potatoes and real black truffles.

Furthermore, expanding applications of mashed potatoes and speedy acquisition of most of the market shelves in super/hypermarket stores by mashed potatoes are some of the crucial factors that may create favorable opportunities for the growth of the global market during the forecast period.

The global mashed potatoes market is classified based on form, application, distribution channel, and region. Mashed potatoes in the global market are available in solid and powder form. Mashed potatoes have applications in food ingredient, culinary, snacks, and food product. Based on the distribution channel, the market is segregated into online retailers, retailers, supermarket stores, and hypermarket stores.

Among the regions, Europe is estimated to hold the topmost position in the global mashed potatoes market during the forecast period. Europe is the largest producer of smashed potatoes and the demand for its products is also high in this region. This is majorly contributing to the market growth in this region. Asia Pacific market is expected to grow at a faster pace owing to major consumption of mashed potato in China, increase in consumer base, and growing food industry.

Hormel, Pineland Farms Potato Company, Simply Potatoes, Idahoan, Knorr, Continental, Pomuni, Agristo, McCain, and Hungry Jack Potatoes are some of the key players that are operating in the global mashed potatoes market.