Sparkling water is clean, bacteria-free, safe, and purified water form which is like few of the other types of carbonated water including tonic water, sparkling mineral water, and club soda. It is available in natural flavors with healthier sweeteners and fruit flavoring. Additionally, sparkling water is also a great source of hydration which aids digestion, increases productivity, and improves heart rate. These benefits associated with sparkling water increase the demand in the market.
Global rise in the health-conscious population is driving the demand for global sparkling bottled water market. Rising inclination amongst consumers towards healthy alternatives over toxic beverages increases the usage of sparkling bottled water likely to accelerate the market growth. Additionally, sparkling water is a healthier alternative to soft drinks. It also improves digestion & immunity and helps reduce weight. Rising healthcare awareness about health issues associated with the consumption of soft drinks such as diabetes, obesity, and other diseases boosts the market growth. In addition, the rising number of cases of obesity among children and increasing contamination levels of drinking water has propelled the consumer base to switch to bottled water, which in turn will boost the market growth. However, the high cost involved in the installment and maintenance owing to high-quality treatment requirements is expected to hamper the market growth. Furthermore, the increasing focus of key players towards product innovations along with the introduction of new flavors in sparkling water will offer growth opportunities for the sparkling bottled water market in the forecast period.
The global sparkling bottled water market is divided based on type, distribution channel, and region. Based on the type, the global market is bifurcated into unflavored and flavored types. The distribution channel segment of the sparkling bottled water market is further separated into online, hypermarkets & supermarkets, on trade, and others.
North America region is expected to lead the global sparkling bottled water market during the forecast period. Factors such as an increase in consumer health awareness, growing investment by the manufacturers for new product development, and large health benefits associated with sparkling water are driving the growth of this market in this region. Further, the easy availability of sprinkling water across distribution networks is anticipated to boost the growth of this region. Over the forecast period, Asia Pacific is expected to hold the second position in the market and to account for a significant share. As diabetes, obesity, and other diseases are becoming more prevalent, there is a greater demand for healthy sugar-free drinks.
The leading players operating in the sparkling bottled water market are Q Club Soda, Ferrarelle Acqua Minerale, Coca-Cola, Voss Sparkling, La Croix Sparkling Water, PepsiCo, Asahi Group Holdings, Ltd, Hal’s New York Seltzer Water, Zevia Sparkling Water, and Nestlé S.A. The sparkling bottled water market is highly competitive due to the presence of few international key players occupying the major market share. The leading players are focusing on new product launches to gain a competitive edge in the market. These manufacturers are also investing in strategic collaboration to strengthen the market position.
In May 2021, PepsiCo has introduced new bubly sparkling water in the market in different eight flavors which are free from calories, sweeteners and artificial flavors.