Superfruits is an umbrella term used to boost the sale of some special fruits that have additional nutritional benefits when compared to others. Also, superfruits are wholesome foods that are rich in amino acids, minerals, vitamins, antioxidants, fat, and several other healthy nutrients. The superfruits include grapes, cranberries, blueberries, and pomegranates.

The growth of the global processed superfruits market is driven significantly by the continuously growing demand for antioxidant-rich superfruits. Moreover, the growing consumer’s inclination towards natural food products along with the surging demand for ready-to-eat food and beverages is another key factor complementing the growth. Superfruits have a large number of uses like natural food flavor, natural food color, and others. Besides this, they are also used in dietary food as functional ingredients. There is an increase in the number of health-conscious people for different nutritional products to maintain health. Superfruits are helpful in eliminating harmful molecules from the body. Also, the significant surge in demand for superfoods is further likely to escalate the growth of the global market during the forecast period. Also, the growing utilization of superfruits in the food sector, personal care sector for cosmetic products is further likely to expand the scope of superfruits in the forthcoming years.

The global processed superfruits market can be segmented into food, fruit, and region.

By food, the market can be segmented into bakery, confectionery, dairy products, functional food, and others.

By fruits, the market can be segmented into raspberry, cranberry, blueberry, pomegranate, acai, grape, apple, and others.

By form, the market can be segmented into frozen, powder, and liquid. The powder segment accounts for the largest share in the global processed superfruits market due to the growing utilization of superfruit in a powdered form.

North America accounts for the largest share in the global processed superfruits market due to the constantly growing demand for packaged food with superfruits as major ingredients. Also, it is high in demand due to its easy availability and high consumption convenience.

Asia Pacific is expected to witness a significant growth rate in forthcoming years due to the rapidly proliferating food & beverage sector in the region.

Some of the significant players in the global processed superfruits market are Agrana Beteiligungs-AG, Frutarom Industries Ltd, PepsiCo, Inc., Uren Food Group Limited, Dabur India Ltd.,Del Monte Pacific Limited, Kerry Group plc, Ocean Spray Cranberry Inc., SunOpta Inc., and Symrise AG. To cite, Dohler took over Teawolf in 2016 to expand its natural ingredient competence in the US. The major aim of this action was to strengthen its product portfolio in the food industry.