Even though it is difficult to differentiate between regular food items and food for kids, the manufacturing companies are trying their best to come up with a differentiated product portfolio in the global kids food market. The kids food market asks for a strategic business approach for marketing and innovation, both. It requires meeting the requirements of the kids as end consumers and parents as buyers. Thus, factors like child obesity, child nutrition, etc are to be kept in consideration while production.
There are various influencing factors behind the growth in the global kids food market, such as market innovation, marketing strategies, consumer usage patterns, etc. Household composition, economic trends, population factors, retail trends, and wellness trends are the key to understanding the potential and drawbacks of the global kids food market. It’s likewise crucial for marketers, manufacturers, and retailers to more readily comprehend what impacts the parents’ choices on what they feed their kids.
Many millennial parents have experienced childhood in the period of the messages, emails, and web. They are the early connectors of social media like Instagram, Facebook, Pinterest, and others. So to gain the attention of the millennial parents organizations need to have great marketing, creative product set up, where they can create long-lasting dietary and brand reliability.
The global kids food market is segregated based on product type, application, and region. In terms of product type, the market is divided into shelf-stable meat, cereals, beverage, frozen food, snacks, dairy products, and others. Based on application, the market is segmented as early educational institutes, children’s hospitals, nursery, kindergarten, household, and others.
Regionally, North America is estimated to lead the global kids food market within the forecast period. The region is trailed by Europe due to rising awareness among the people about the healthy kids consumable products being introduced by the companies in the market. In addition, Asia Pacific is also expected to show significant growth in the coming years due to the rising demand for kids food in the region. However, the Middle East & Africa and Latin America are likely to witness sluggish growth.
The leading players in the global kids food market are Britvic Plc., Atkins Nutritionals, Inc., Campbell Soup Company, Brothers International Food Corp., Conagra Brands, Inc., Clif Bar & Co., General Mills, Inc., Elevation Brands, LLC, GlaxoSmithkline Plc, GlaxoSmithKline Consumer Healthcare Ltd., The Kraft Heinz Company, Kellogg Company, Mondelez International, Inc., Lifeway Foods, Inc., Nestle S.A., McKee Foods Corporation, PepsiCo, Inc., Tipco Foods Public Company Limited, Quaker Oats Company, Healtheries, Vitaco Health NZ Ltd, Yum Yum Chips, and Want Want China Holdings Ltd.
Among these, Sun-Maid has launched toddler and baby food after acquiring Plum Organics. This acquisition aims to expand the company’s global reach and its product portfolio for a better market position.