A fruit puree is a processed food item which is smooth & thick and is made by pressing, grounding, and mixing the fruits to the flavor and color. It is deemed as a healthy substitute to the unnatural components mixed in several dishes during the course of cooking. In order to boost the product’s shelf-life and decrease microbiological loading, few fruit purees are pasteurized.

The key factor driving the growth of the global fruit puree market is the rising use of fruit puree as a multifunctional item, offering advantages such as nutritional properties and flavor extension. Further the market is also projected to foresee rise in product demand owing to their growing use in foods such as drinks, pastry, confectionary, smoothies, dairy, and baby foods. Also, rising inclination of customer toward convenient and easy foods will propel the market growth during the forecast period. In addition, growing trend of ready-to-consume food products owing to the hectic lifestyle, high disposable income along with rapid urbanization will also drive the market growth in coming period.

Moreover, the market is expected to see a spur owing to enhanced food-processing technologies resulting in improved production capacity of the food companies. To cite, SVZ Industrial Fruit & Vegetable Ingredients, in 2020, extended its product portfolio with the introduction of its new gold kiwi puree. A broad array of applications is offered by the product in ice cream, smoothies, and dairy, assisting producers to distinguish their offerings and discover new, appetizing flavors.

The global fruit puree market is segregated on product, application, fruit family, and region. The market, by product is divided into with sugar and no added sugar. The application segment can be classified into desserts, baby foods, beverages, and others. Among these, the market is anticipated to be led by the beverages segment with the peak CAGR owing to the rise in the requirement for packaged juices because of escalating health concerns and shortage of cooking time. The market, by fruit family, is categorized into citrus fruit, berry fruit, orchard fruit, and exotic fruit.

Geographically, the global fruit puree market is anticipated to be governed by Asia Pacific region during the forecast period owing to the easy accessibility of raw materials, comprising bananas, mangoes, & tomatoes and rising customer base preferring fruit puree. Also, the customers’ elevated purchasing power and the growth of the foodservice sector will boost the regional market growth.

Few prominent players active within the global fruit puree market are Döhler, Ingredion Inc. (Kerr Concentrates), Fénix S. A., DENNICK FRUITSOURCE, LLC, AGRANA Beteiligungs-AG, LIMITED, CHINA KUNYU INDUSTRIAL CO., Tree Top, Grünewald GmbH, Freshcut, S.L, and Uren Food Group Limited, among others.