Vitamin D is from the class of fat-soluble vitamins that are present naturally within food such as mushroom, fish, liver oil, & egg yolk and are also accessible as a dietary supplement. Additionally, it is generated when sunlight’s UV rays strike the skin and elicit vitamin D synthesis. Vitamin D ingredients aid in boosting calcium metabolism and facilitate bone mineralization. Also, it averts rickets in kids and osteoporosis & osteomalacia in adults.

Rising incidence of vitamin D deficiency, growing malnutrition cases in kids, growing prevalence of osteoporosis in females are few key factors projected to surge growth of global vitamin D ingredients market during the forecast period. Further, studies showing positive effect of vitamin D consumption for boosting immunity against the coronavirus and elevated spending by regulatory bodies to promote advantages related to vitamin D use will also drive the market growth during coming times. Further, intake of vitamin D beverages like juices, fortified drinks, and water has seen hike driving market expansion. To cite, in November 2020, micronutrient premixes have been developed by SternVitamin to provide the flourishing plant-based dairy alternatives group a refreshed boost. The products developed are SternGutV, SternHeartV, and SternBonesV premixes. Among these, SternBonesV has been made to keep bones strong into advanced age. It’s a blend of vitamin K2, vitamin D, calcium, and magnesium.

The global vitamin D ingredients market can be divided based on source, product type, form, application, and region. By source, the market is segregated into eggs, milk, animals, fish, fruits, vegetables, plants, and others (fungi, microalgae, plants, yeast, and so on). By product type, the market is segregated into vitamin D2 and vitamin D3. By form, the market is categorized into resin, powder, and liquid. By application, the market is classified into food, pharmaceutical, cosmetics, beverage, pet food & animal feed, and others.

Geographically, North America, especially the US, is projected to rule the global vitamin D market during the forecast period. This regional growth can be attributed to the growing number of people with vitamin D deficiency resulting in rising incidence of diabetes, skin cancer, and heart diseases, thereby driving product demand. Also, suitable government rules and growing consumer concerns relating to health will boost the market growth. Asia Pacific is also anticipated to witness substantial market growth due to robust rise in pharmaceutical, functional food, and feed industries along with growing consumer alertness and increasing occurrences of osteoporosis, rickets, and oestomalacia.

Prominent players within the global vitamin D ingredient market include Dishman Netherlands B.V., BASF SE, Barr Pharmaceutical, Royal DSM N.V., Zhejiang Garden Bio-chemical High-tech Company Limited, Lycored Limited, Schiff Nutrition International, Inc. (Reckitt Benckiser), Fermenta Biotech Ltd, J.R. Carlson Laboratories, and Glaxo Smith Kline, among others.