The Yogurt is a food item produced by milk’s microbial fermentation. The microbes used to prepare yogurt are called as yogurt cultures. Lactic acid is produced by the lactose fermentation through these microbes. It converts milk protein to present yogurt its characteristic bitter taste and feel. The key factor driving the growth of the global fruit yogurts market is the availability of several flavors along with the rising customer satisfaction for exotic flavors.
The market growth is also expected to be driven by the rising veganism trend, which has increased the need for non-dairy-based yogurt products. This has also led the manufacturers to make considerable investments and make products with new flavors to fulfill the gushing demand. To cite, in January 2020, Daily Probiotics, a range of drinkable probiotic yogurt, was launched by Stonyfield Organic. It was accessible in two variations Strawberry Acai and Blueberry Pomegranate. The product helps in enhancing consumer’s digestive and immune health. The global market is also projected to expand during the forecast period due to the growing need for probiotic beverage and food.
The global fruit yogurt market can be bifurcated based on type, category, distribution channel, and region. By category, the market is divided into dairy-free and dairy-based. By distribution channel, the market is segregated into convenience stores, supermarkets/hypermarkets, online retail stores, specialty stores, and others). Among these, supermarkets/hypermarkets segment is projected to hold the highest market share owing to easy access and availability of flavored yogurts from several brands. By type, the market is classified into drinkable yogurt and spoonable yogurt.
Regionally, the global fruit yogurt market is dominated by North America and is projected to maintain its dominance during the forecast period as well. This regional expansion can be credited to the riding preference for diverse flavors among the consumers along with growing awareness about the product’s nutritional benefits. In addition, Europe is also anticipated to hold a noteworthy share with the global fruit yogurt market owing to the rising inclination of customers to an innovative healthy diet.
Some of the prominent players actively operating within the global fruit yogurt market consist of Chi Limited, Brookside Dairy Limited, Muller UK & Ireland Group, Clover S.A. (Pty) Ltd., Chobani, LLC, General Mills, Danone, Juhayna Food Industries, Jesa Farm Dairy, Lausanne Dairies (Pty) Ltd, Nestle SA, Parmalat S.p.A, Sodiaal, Sameer Agriculture & Livestock Limited, Kraft Foods Group, Yakult Honsha, Rainy Lanes Dairy Foods, and Ultima Foods.