Verizon is, according to the company itself, planning to disrupt the cable industry with its new Mix and Match plan. The new Mix and Match for Verizon Fios customers will offer them to build their own TV+Internet plan with no annual contracts or extra fees. The company has claimed that with it’s all new solution it has scrapper the frustrating elements of cable TV like the annual contracts, cable bundles, and the long list of surprise charges.
As per the new plan, customers will be able to choose one of three internet speeds; 100Mbps, 300Mbps, and 940/880Mbps, and one of three TV channel packs ranging from 125 channels to 425 channels. The 125 channel pack will cost USD 50 per month while the top end 425 channels pack would cost USD 90 per month. Alternatively, users can also opt for YouTube TV at USD 50 per month. Users will have to pay USD 12 as set top box fees and USD 15 rental fees if they are choosing the lower plans. For higher plans, the two fees are waived off. The company states that both new as well as existing customers can subscribe to the new plan. However, it has been reported that existing customers are facing issues while changing their plan.
Talking of changes in Verizon, the company recently announced Rathi Murthy as Chief Technology Officer for Verizon Media. Rathi has previously worked with Gap Inc., American Express, and eBay and is known to be one of the top Technical leaders in the industry. Rathi’s key areas of operation for Verizon will be 5G, subscriptions, advertising, commerce, and content. Verizon will be hoping her innovative setups bring about new highs for the company. The recent changes have made Verizon’s stock surge in the stock market as well.