Food & beverage color-fixing agents fall into the category of food additives that are utilized to prevent the food color from altering. These color fixing agents have a sour taste and function as an antioxidant. They are extensively utilized in a number of applications, like meat, dairy products beverages, poultry & fish, and bakery. The color fixing agents enhance the quality and enrich the food & beverage products’ taste.
The global food & beverages color fixing agents market growth is expected to be primarily fueled by the flourishing food & beverages sector during the coming years. The key application segments of these agents include meat and beverages. Thus, with the escalating demand for agents in these industries, the global market will also experience significant growth. In addition, the growing disposable income along with altering shift in eating patterns of customers, particularly among millennials, are other key factors projected to propel market demand. Further, the swift urbanization is boosting customers to adopt healthier food products to shun away from any risks of ailments or diseases. At the same time, the growing demand for poultry and fish food products owing to its amazing nutritional advantages will further offer traction to these agents, thus driving market growth.
The global food & beverages color fixing agents market can be categorized based on application, product type, and geography. the global market, based on application, is classified into meat, dairy, beverages, bakery, poultry & fish, and others. the global market, based on product type, is segregated into sodium nitrate, sodium nitrite, potassium nitrate, potassium nitrite, and others.
North America is anticipated to witness lucrative growth in the global food & beverages color fixing agents market thereby dominating the market during the forecast period due to growing intake of beverages and preserved meat among people in this region. further, Asia Pacific food & beverages color fixing agents is also expected to see substantial expansion on account of fast-paced lifestyle and rising consumer spending patterns. Even the Europe market is projected to be driven at a noteworthy rate in coming years due to the increasing demand for bakery items, like bread, cakes, pastries, biscuits, & morning goods and the rising consciousness & altering practices toward healthy living.
Few of the players actively functional in the global food & beverages color fixing agents market consist of Old Bridge Chemicals, American Elements, Mitsubishi Chemical Corporation, Spectrum Chemicals, Naturex, Merck KGaA, GFS Chemicals Inc, Aldon Corporation, AkzoNobel NV, BASF SE, Yara International, Airedale Chemicals, and Sonac, among others. To cite, Givaudan’s subsidiary, Naturex, in 2019, introduced Vegebite Ultimate Spirulina based food coloring to cater to the growing stipulation for natural green and blue shades in confectionary and beverages industry.
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