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Global Squash Drinks Market Growth To Skyrocket With Growing Consumer Shift To Natural Fruit Juices

A concentrated syrup, squash, is made from fruits. Squash belongs to the category of non-alcoholic syrup that is extensively utilized in preparing beverages. Squash drinks are made by mixing the squash with an applicable amount of water or carbonated water.

The global squash drinks market is projected to witness expansion during forecast period owing to the escalating non-alcoholic product demand among people of all ages. Further, the growing acceptance by health conscious people of natural fruit juices as a substitute to aerated drinks will drive the market growth. Also, the elevated demand for mineral-rich and low-calorie plant-based beverages from athletes and sports players has led to augmented isotonic beverages demand.

These beverages offer an easy and fast digestive medium to alleviate dehydration-associated problems. In addition, there is a substantial rise in demand for natural sweeteners among people further fueling market expansion. With the purpose of catering to the growing healthy drink demand among customers, companies are developing squash that are has no artificial color and are sugar free. Moreover, the altering customers’ preference to healthy drinks from alcoholic beverages & carbonated and rising stipulation for ready-to-serve drinks are others factors expected to fortify the global market growth in the near future.

The global squash drinks market can be bifurcated based on nature, product type, distribution channel, base types, and region. The market, by nature, is segregated into blended and regular. The market, by product type, is categorized into added sugars and no added sugars. The market, by distribution channel, is classified into convenience stores, super/hypermarket, online retailers, and independent grocery stores. The market, by base types, is diversified into berry, citrus fruits, mixed fruit, and tropical & exotic fruits.

The global squash drinks market is projected to be governed by North America and Europe with maximum market share during the forecast period owing to presence of several prominent players along with considerable increase in the count of health conscious people in these regions. Likewise, Asia Pacific is also expected to witness lucrative growth in coming period owing to changing customer preferences, increasing disposable income, presence of numerous local players, growing urbanization, and growing demand for non- alcoholic beverages.

Few prominent players actively participating in the global squash drinks market comprise Kissan, Robinsons, Hamdard, Britvic, Rasna, Coca Cola, Prigat, Assis, Suntory, Primor, Sunquick, and Nichols, among others. These market players are investing heavily to strengthen their market position. To cite, in June 2021, Princes finalized the phase 1 of strategic £60 million investment into the development of its Cardiff soft drinks manufacturing plant. The project’s first phase witnessed the introduction of new 7 ambient mini and chilled soft drink production lines, in addition to revamping and upgrading of 2 existing lines.

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Sr. Content Writer At The Food Beverage News

Having a Master’s Degree in Brewing Technology and overall experience of 6 years in the field of writing, Jerri has been one of the most workaholic and dedicated team members of portal. She has been a part of this portal for 4 years now. Jerri started a career in writing with freelancing and the journey has been worth watching and appraising. She handles the Beverage Industry domain of the portal and along with her team provides all the vital and up-to-the-minute news and reports to the readers in a simple and comprehensible manner.

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