Liquid breakfast products are the new entrants in the market under healthy food options. Some factors such as lack of time for eating food and ease of carrying the food are fueling the market demand in the global liquid breakfast product market. Increasing adoption for innovative foods, better health awareness, and a fast-paced lifestyle are some more factors behind the market growth. The market is foreseen to have a wide scope of growth in the coming years and players find the best business opportunities to invest in it. They are likely to experience competition from the equals as well as the big giants in the industry.
The global liquid breakfast product market is fueled by the emergence of on-the-go healthy consumables. The rising number of working-class people and their improper routine is causing harmful effects on their health. This is the scope where liquid breakfast makes their place in the routine lifestyle as they are healthy and easy to cook. In addition, the changing food habits and daily lifestyle are also contributing to the market growth globally.
Stringent regulations by various developing and developed nations regarding the standardization of the nutrients in the consumable products to make them healthy are presenting a competitive ground for the manufacturers. This is also likely to hinder the product sales in the market for the new entrants and existing players. This might also result in revamping business strategies and product re-launch. These are some of the factors expected to limit the market growth in the forthcoming years.
The global liquid breakfast product market is broadly divided into product type, distribution channel, packaging type, and region. In terms of product type, the market is bifurcated into spoonable breakfast and liquid breakfast. In terms of distribution channel, the market is classified into supermarkets, convenience stores, online selling, retail stores, and others. Based on packaging type, the market is sectioned into pouches, bottles, carton packaging, cans, tubs & cups.
Region-wise, the global liquid breakfast product market is estimated to be dominated by Europe and North America with the largest market share within the forecast period. This is due to the rising demand for healthy on-the-go food products among people. In addition, increased demand for natural and authentic yogurt by the people in the region along with a surging number of players investing in it are also likely to fuel the regional growth.
Billington Group, The Kraft Heinz Company, Chobani, Müller Milk & Ingredients, Quaker Oats Company, General Mills Inc., Nestle, Weetabix Limited, Kellogg Company, MOMA Foods, Soupologie Limited, Tio Gazpacho, Campbell Soup Company, Vitasoy Australia Products, Monde Nissin, Smart Beverages, ALDI Limited, Murray Goulburn Co-operative, Lion Dairy & Drinks, The Hain Daniels Group Limited, Sanitarium Health and Wellbeing, Danone, etc. are some of the key players operating in the global liquid breakfast products market.
A while ago, PepsiCo Inc., expanded its business in the Asia Pacific market by introducing a new range of liquid breakfast, headquartered in China.