Microwavable foods require less cooking time and effort. These foods can be prepared using a traditional microwave oven. The rising urban population is contributing to the increase in demand for convenience food. Also, the increasing trend of nuclear families, the rising number of working women across the world, rising big retail chains, and improved living standards are likely to contribute to the growth of the global microwavable foods market within the forecast period.
A few leading organizations are putting resources into the innovative work activities. Increasing R&D by a few microwavable food makers for growth in freezing innovation and rising set up of different inexpensive food outlets in developing economies are probably going to offer the worthwhile possibility for major parts in the global microwavable food market. The surging demand for delectable food fuels the demand for RTE food items. The microwavable foods market offers buyers delightful food at less time for consumption for utilization, which is further propelling prerequisites for the global market.
Frozen microwavable food is liked across countries as it offers better health benefits, increases taste as new foods are introduced. Buyers are consistently working on a better dinner which is simpler to cook and has better taste for frozen microwavable foods. Freezing helps to hold the fundamental food supplements in the items that are important to blending different minerals and nutrients in the body. Also, the operational efficiency of makers has coordinated towards the relentless growth of existing items, hence supplementing the market growth.
Across countries, there is a typical perception among purchasers for shelf-stable, chilled, and frozen microwavable food lacking healthy benefits since it includes heating. These foods are additionally seen as a second option in contrast to new food. Clients consider that food arranged a few months prior or more before its utilization isn’t suitable for health. This is the key point controlling the microwavable food market.
The global microwavable foods market is broadly classified into product type, packaging type, technology, and region. Based on product type, the market is segmented into frozen food, chilled food, and shelf-stable microwavable food. In terms of packaging type, the global market is divided into sleeves, pouches & bags, bowls, tubs & cups, folding cartons, and trays. The technology segment is sectioned into new cook bag techniques, new tray-lidding methods, and patterned susceptors technology.
Geographically, the global microwavable market is estimated to be led by North America in the forthcoming years. The region is foreseen to be dominant due to the prevalence of snacking culture, growth in consumption of processed ready-to-eat foods, newer food consumption solutions, and easier preparation methods of these food types. Europe is expected to emerge as the second leading region with the second-highest market share, attributed to the hectic routine of the individuals and the rising number of working women. The key countries contributing to the growth are France, Russia, the UK, and Germany. Moreover, Asia Pacific is also likely to register significant growth due to improved living standards in the region.
Leading players in the global microwavable foods market include Ajinomoto Co, Inc, Campbell Soup Company, General Mills, Inc, Kellogg Company, Conagra Brands, Inc, Nestle S A, Pinnacle Food Inc, Mccain Food Limited, The Kraft Heinz Company, and Unilever Plc.
Recently, B&G Foods Inc. acquired Farmwise LLC, which manufactures veggie tots, veggie fries, and frozen veggie rings. The takeover aims at helping B&G Foods innovate plant-based items formulated by Farmwise, for their brand Green Giant.
Having a Master’s Degree in Brewing Technology and overall experience of 6 years in the field of writing, Jerri has been one of the most workaholic and dedicated team members of thefoodbeveragenews.com portal. She has been a part of this portal for 4 years now. Jerri started a career in writing with freelancing and the journey has been worth watching and appraising. She handles the Beverage Industry domain of the portal and along with her team provides all the vital and up-to-the-minute news and reports to the readers in a simple and comprehensible manner.