Frozen pastries are confectionery products that have been refrigerated before being prepared. They have a longer shelf life, are a good source of nutrition, and come in a variety of flavors. They are becoming more popular among the consumers as a result of the growing retail channel, particularly online stores that offer both manufacturers and customers easy access to purchase pastries. Frozen pastries are best for people who lead a busy lifestyle as they save time and effort in the kitchen.
The global frozen pastries market is thriving with the increasing demand for sugar-free bakery products along with the rising prevalence of diabetes & obesity around the world. Another major factor driving the growth of the frozen pastries market is the increasing adoption of a healthier lifestyle among young adults. Furthermore, many manufacturers are introducing gluten-free frozen pastries, which is expected to boost frozen pastries market growth. On top of this, the growing working population and busy lifestyles are driving up demand for ready-to-bake product lines. Frozen pastries are also popular due to their ease of use in preparing sweet and baked dishes at home, as well as the fact that they can be stored for a longer time. The aforementioned factors are expected to drive frozen pastries market growth over the forecast period. However, low market penetration in low- and middle-income countries may contribute to low revenue generation over the forecast period.
The global frozen pastries market is categorized into product type, distribution channels, and region. Based on product type, the global market for frozen pastries is bifurcated into viennoiserie products and Danish products. The distribution channel segment of the market is divided into artisan bakers, hypermarket & supermarket, convenience store, and others.
Europe is expected to contribute large revenue in the global frozen pastries market during the forecast period. The market is mainly triggered by large number of bakery product consumers, increase in expenditure on food products, and large number of bakery product manufacturers. UK, Germany, France, and Italy are the major market for frozen pastries in the region. North America is anticipated to remain the second-largest market for frozen pastries. Bakery products are one of the major parts of the daily diet of consumers in the region. The demand for frozen pastries is witnessing a surge due to changing work culture in the major economies such as the US and Canada.
Key players functioning in the global frozen pastries market include Gourmand, Delifrance, F.B.F. S.p.A, Wolf ButterBack, and Lantmännen Unibake UK Ltd., among others.
In November 2018, Diversi Foods joined the Martin Braun family, which also owns Wolf ButterBack. Diversi Foods will take over the distribution of Wolf ButterBack’s high-end viennoiserie and nibbles in Belgium and the Netherlands to make the relationship more efficient. The internationalization of these sister enterprises will be boosted and strengthened as a result of this.
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