Drinks for weight loss come in a range of flavors. They are usually low-calorie beverages that can be used to substitute meals or as part of a daily diet to help with weight loss. Meal replacement shakes are the most popular type, as they give protein to retain muscle growth and carbohydrates to power workouts while also providing critical vitamins and minerals for a healthy diet. Diet management drinks are another popular type of weight loss drink. These are caffeine-free, low-calorie beverages that contain important nutrients for a hale and hearty lifestyle. They’re also available as powders that you may mix with water to make liquid shakes or smoothies.
The global weight loss drink market is thriving with the increasing awareness regarding healthy lifestyle. Frequent disease outbreaks and increasing prevalence of chronic diseases such as diabetes, cardiovascular diseases, and strokes are the key triggering factors for the rapid shift towards healthy lifestyle and physical health. This is majorly driving the demand for weight loss drink market. In addition to this, weight loss drinks are easy to consume, effective, and easily available through multiple sale channels which are also contributing to the market expansion in emerging countries. On the other hand, high prices, low quality or forged beverages with harmful stabilizers are the key challenges for global weight loss drink market.
The global market for weight loss drink is bifurcated into type, application, and region. Based on type, the global market for weight loss drink is segregated as diet manage and meal replacement. The application segment of the market is categorized into online and offline.
North America is likely to embrace the largest share in the global weight loss drink market followed by Europe. Key factors contributing to the high revenue generation in the region include rising obesity & chronic disease incidence, increasing awareness about nutrition & healthy lifestyles, increasing number of fitness centers, and rising disposable income. Asia Pacific is expected to remain the third-largest market for weight loss drinks. However, shift in lifestyle trend, increase in number of fitness centers, high prevalence rate of chronic diseases, and increasing importance of physical health in younger generation is likely offer most lucrative growth opportunities for the expansion of weight loss drink market over the forecast period.
Key players operating in the global weight loss drink market include Liquid I.V, GNC, skinnyfit, Renewlife, LadyBoss, Herbal Clean, BPI, HUM, Cellucor, Iovate Health Sciences International Inc., and Kate Farms among others.
Latest Development: Hydroxycut, America’s foremost weight loss supplement brand, introduced its latest product, CUT Energy, a delectable clean energy drink. This excellent mix was scientifically formulated for regular energy drink drinkers, fitness lovers, and weight-loss fanatics.
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