Non-alcoholic malt beverages are referred to as fermented drinks extracted from the barley plant. The word malt originated due to the utilization of sprouts in a genuine manner before it processes and therefore, is referred to as malting. Malt extract is a concentrated syrup utilized to offer texture and flavor to a wide range of beverages ranging from beer to breakfast drinks. Barley is utilized to add vitamins, amino acids, and minerals to these drinks. Non-alcoholic malt drinks are basically non-alcoholic beverages with barely nutritional content. These drinks aid in enhancing physical performance and combat depression.
The thriving food and beverage sector is a primary key factor that will accentuate the growth of the global non-alcoholic malt beverages market. The surging demand and production of various foodstuffs have significantly helped in the expansion of the market across the globe. For instance, in China, the food market is expected to surge exponentially, which in turn is likely to create several lucrative growth opportunities for non-alcoholic malt beverages.
The major reason behind such a surge in the demand for these non-alcoholic beverages is the presence of a lesser amount of calories in these beverages when compared to carbonated drinks. Rapid urbanization globally is highly influencing the preferences and choices of consumers. Nowadays, consumers are highly driven by the prevailing trend of consuming non-alcoholic malt beverages. The growing demand for convenient food owing to the hectic lifestyle of the people and modern working culture is likely to complement the growth. Moreover, the growing disposable income of the people is inducing them to pay for premium products, which in turn will also scale up the popularity of non-alcoholic malt beverages. However, the paradigm shift towards dairy-based alternatives or carbonated soda from alcoholic beverages is also attributing to the product innovation undertaken by leading brands.
The global non-alcoholic malt beverages market can be segmented into flavor type, packaging, distribution channel, product, and region.
By flavor type, the market can be segmented into coffee, mixed fruit, pomegranate, berries, citrus, peach, apple, classic, and others.
By packaging, the market can be segmented into liquid cartons, cans, and bottles.
By distribution channels, the market can be segmented into discount stores, specialty stores, hypermarkets, and convenience stores.
By product, the market can be segmented into carbonated soda drinks and dairy-based drinks.
Asia Pacific accounts for the largest share in the global non-alcoholic malt beverages market due to the growing popularity of these beverages among millennials in the region. Also, the growing disposable income of the people in the region is likely to offer ample thrust to the growth of the regional market.
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North America is likely to be the fastest-growing region in the global non-alcoholic malt beverages market due to the presence of leading key players in the region offering flavored and innovative malt beverages.
Some of the significant players in the global non-alcoholic malt beverages market are Holsten Brauerei AG, Radeberger Gruppe KG, United Dutch Breweries B.V., Royal Unibrew A/S, Suntory Holdings Limited, Malta Goya, The Coca-Cola Company, Ceres Brewery, and Nestlé S.A. To cite, the Coca-Cola Company in 2019 extended its portfolio of non-alcoholic malt beverages in India. The company launched its first non-alcoholic malt beverages i.e., Barbican in the Indian region.
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