The superfoods are rich in antioxidants, dietary fiber, vitamins, and minerals, which are necessary for individuals to maintain a healthy diet. Superfoods are high in nutritional value and can offer many health benefits. Superfoods include kale chips, spirulina, moringa wheatgrass, coconut, almonds, watermelon seeds, flax seeds, beetroot chips, pumpkin seeds, chia seeds, and many more. In addition to their ability to fight cancer, diabetes, and digestive disorders they are very beneficial to the body in many ways.
The growing healthcare awareness about health benefits and an increasing number of retail stores & supermarkets are the key driving factors for the growth of the global superfood-based packaged snacks market. Market drivers expected to propel the global market are the convenience and nutritional benefits associated with superfood-based packaged snacks for maintaining the daily ratio of vitamins and minerals in the diet. Further, the leading players operating in the market are focusing on launching advanced packaging snacks which in turn is also contributing to boost the market growth.
Additionally, the delicious flavors of the foods also contribute to the growth of the global market. In addition, favorable government initiatives for farmers and growers to offer trade tariffs are expected to enhance the demand of the superfood-based packaged snacks market. However, high costs associated with raw materials such as super grains and superfruits are expected to hamper the market growth. Furthermore, changing lifestyle of the millennial population and rising demand for packaged snacks in emerging countries are projected to offer new growth opportunities to the market in the forecast period.
The global superfood-based packaged snacks market is divided based on type, distribution channel, and region. Based on the type, the global market is split into seeds-based packaged superfood snacks, grains, nuts, edible seaweed-based packaged superfood snacks, and superfruit-based packaged superfood snacks. The distribution channel segment consists of independent retailers, supermarkets & hypermarkets, and online retailers.
Geographically, Europe is projected to dominate the global superfood-based packaged snacks market during the forecast period. Factors such as an increase in consumer base, growing demand for unprocessed food, and rising health concerns among consumers are driving the growth of this market in this region. On the other hand, the North America region is predicted to be the second largest region in the market and is anticipated to contribute for a healthy share over the forecast period. This is attributed to the presence of leading manufacturers in this region. In addition, an increase in the number of supermarkets & retail stores and increasing demand for packaging food products enhance the market growth.
Superlife Co. Pte Ltd., Suncore Foods Inc., T/A Naturya, Healthy Truth, Del Monte Foods Inc., Rhythm Superfoods, Nature’s Path Foods, Sunfood Corp., Nutrisure Ltd., Navitas LLC, and General Mills Inc., are some of the major players that are operating in the global superfood-based packaged snacks market.
In 2021, del monte foods announced new snacking innovation as fruit infusion. This new product launch will help to expand the brands’ presence. These infusion snacks offer a smart and convenient snacking solution for the population.
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