A diabetic food product is one with reduced carbohydrate and sugar content that helps to control blood glucose levels. Additionally, diabetic food contains low-calorie sweeteners, diet beverages, etc. Whole grains & brown rice, as well as quinoa, millet, oats, and baked sweet potatoes are considered healthy foods for people with diabetes. Diabetes prevention products are consumed by both diabetics and non-diabetic people alike.
The global rise in the prevalence of diabetes leading to an increase in the adoption of sugar-free and low-calorie products is majorly driving the growth of the global diabetic food market. Growing concern for diabetes and obesity along with rising healthcare awareness are the key contributing factors for the growth of the diabetic food market. The rising need to curb diabetes & maintain healthy lifestyles and the demand for products suitable for diabetics will facilitate the diabetic food market growth. Further, increase in focus of the key player towards the production of sugar-free food & beverages is enhancing the market growth.
In addition to this, lack of physical activities among children as well as busy work schedules of the consumers leading to an increase in cases of juvenile diabetes among children and youth is also contributing to the market growth. In addition, manufacturers and vendors are adopting online retail systems in order to provide consumers with a broad range of products due to rapid digitalization and thriving e-commerce industries. Furthermore, key players are majorly investing in research and development to enhance their product portfolio which may offer new opportunities to the global diabetic food market during the forecast period. However, the high cost of diabetic products may hinder the demand of the diabetic foods market growth.
The global diabetic food market is divided based on product and region. Based on the product, the global market is split into dairy products, dietary beverages, ice creams & jellies, baked products, confectionery, snacks, and others.
Geographically, the North America region is anticipated to dominate the global diabetic food market and is expected to continue its dominance over the forecast period. Factors such as an increase in consumer base and rising demand for low calorie & sugar-free food products are driving the growth of the market in this region. On the other side, the Asia Pacific region is expected to hold the subsequent leading position in the diabetic food market and is anticipated to account for a moderate share over the forecast period. This is attributed to the growing population, increasing disposable income of the middle-class population, and the presence of wide food manufacturing industry.
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The global diabetic food market is highly competitive due to the presence of few international manufacturers in the market. David Chapman’s Ice Cream Limited, Nestle S.A., Mars Inc., The Coca-Cola Company, Cadbury plc, Sushma Gram Udyog, Fifty 50 Foods Inc., Kellogg Company, Unilever Plc, Newtrition Plus Health and Wellness Pvt. Ltd. are some of the major players that are operating in the global market.
In 2018, Cadbury plc has announced an advanced version of a dairy milk bar that contains 30% less sugar and additional fiber.