Rice is a staple food consumed widely all across the globe. Organic rice protein comprises methionine and cysteine content in large quantities. Organic rice is prepared using genetically modified organisms and therefore, it is known to be free from toxins and allergens. These are highly rich in amino acids that are known to be a vital component for building tissues, the immune system, and muscles in the human body. The extraction of organic protein comprises mainly two techniques namely, hexane-free extraction and low-temperature extraction. Organic rice protein is widely available in various flavors including stevia as a sugar alternative that is highly simple to assimilate.
The growing demand for dietary proteins which are hypoallergenic, non-GMO, gluten-free, and clean label products has significantly scaled up the demand for global organic rice protein market. Organic rice protein finds a large number of applications in bakery, confectionery, dairy, food & beverages, and sports & energy nutrition sectors. The growing consumption of organic rice protein in the sports and energy nutrition sector is a primary growth factor. Organic rice protein ingredients are widely utilized in savory snacks, cereals, ready-to-drink beverages, pasta, soup, powdered shakes, and bars. Also, the surge in the number of health-conscious people along with the growing demand for functional protein is likely to compel manufacturers to focus on product innovation. Moreover, the high prevalence of allergies and the growing penetration of fructose as an edible ingredient are some of the key factors offering ample thrust to the growth of the global organic rice protein market.
The global organic rice protein market can be segmented into form, application, type, and region.
By form, the market can be segmented into liquid and dry form.
By application, the market can be segmented into meat analog & extenders, bakery & confectionery, dairy alternatives, beverages, sports & energy nutritional drinks, and others. The sports & energy nutrition segment holds domination over others due to the growing consumption of nutritional and healthy drinks by sports athletics.
By type, the market can be segmented into rice protein concentrates, rice protein isolates, and others. The organic rice protein isolates segment accounts for the largest share in the global organic rice protein market as they are widely used in health drinks and smoothies.
North America accounts for the largest share in the global organic rice protein market due to the growing number of health-conscious people in the region. Also, the high demand for non-GMO and hypoallergenic-free protein products in the region is likely to further accentuate the growth of the regional market.
Asia Pacific is expected to be the fastest-growing region in the global organic rice protein market due to the growing disposable income of the people in the region.
Some of the significant players in the global organic rice protein market are Organic Ingredients Co. Ltd., Bioway, Green Labs, LLC, Green Labs, LLC, Top Health Ingredients, Inc., Ribus, Inc., Shafi Gluco-Chem (Pvt.) Ltd., Golden Grain Group Limited, Shaanxi Fuheng (FH) Biotechnology Co. Ltd., RiceBran Technologies, AIDP, Inc., and Axiom Foods, Inc. To cite, Rice Bran Technologies in February 2016 acquired Narula Group. This initiative was aimed to boost the production of organic rice proteins which enhances the demand for organic protein in the market.
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