Oatmeal is widely consumed across the world for breakfast and is considered a superfood. They are available in a wide range of variety instant oats, quick oats, regular oats, Scottish oatmeal, and steel-cut oats. The popularity of oatmeal is growing in developing countries as well owing to its health benefits and high nutritional value.
An increase in focus towards a healthy lifestyle and self-care is predominantly fostering the growth of the global oatmeal market. Oatmeal is highly loaded with antioxidant plant compounds and important minerals & vitamins. They are rich in fiber and carbs than any other grains. In addition to this, it may act as a laxative & help relieve constipation, may help lose weight, can improve blood sugar control, lower cholesterol levels, and many more. In addition to all these factors, the growing demand for gluten-free products is fueling the growth of the market. Additionally, growing demand for instant and convenience food owing to busy lifestyles is further propelling the growth of the market.
High preference for oatmeal from the young generation and the launch of innovative products are also some of the factors that are propelling the growth of the global market. For instance, in March 2021, Quaker India launched first-of-its-kind food flavor innovation – Quaker Oats with Flavor Mix. Moreover, key marketing and advertising strategies by the key players are also majorly contributing to the growth of the market. Furthermore, an increase in consumer base and growing initiatives by the key players to reach untapped regions may have beneficial opportunities for the growth of the global oatmeal market over the forecast period.
The global oatmeal market is fragmented based on product type, distribution channel, and region. Based on the product type, the global market is split into whole oat grains, instant rolled oats, regular rolled oats, steel cut oats, and others. The distribution channel is divided into super/hypermarket, specialty stores, convenience/departmental stores, online retail, and others.
North America is predicted to hold the largest share in the global oatmeal market during the forecast period. Growing demand for on-the-go healthy food, change in lifestyle, and expanding food industry are some of the factors that are fueling the growth of the market in this region. Europe is estimated to account for a significant share in the market owing to increased demand from the health-conscious consumer. Asia Pacific is estimated to grow rapidly during the forecast period owing to change in eating habits, a growing focus on health, and growing awareness of oatmeal with numerous health benefits.
Quaker Oats Company, McCann’s, Bagrry’s India Ltd., Kellogg’s, Dr. McDougall’s Right Foods., Nestle, General Mills, ABF Grain Products Limited., Conagra Foods, and Abbott Nutrition are some of the dominant players that are operating in the global oatmeal market.