Increasing consumption of ready-to-eat consumables among the millennial and working population is the leading factor boosting the global edible flakes market. In addition, changes in consumer food habits and the rising adoption of processed food have also provided new growth avenues in the global market.
In the recent past, the rising consumer preference for food due to increasing employment and lack of time to cook has been an important factor. This has propelled the demand regarding ready-to-eat food like oat flakes, cornflakes, and edible flakes.
The preference for ready-to-eat food in developing countries is likely to produce demand in the global edible flakes market in the coming years. Edible flakes are an easy to make and consume breakfast option. It is also used as an ingredient in several eatables. Corn flakes are the regular breakfast option in several households across the world. Owing to its nutritional properties, parents also prefer it for their children.
The high nutrient content in oats and their adoption in the form of value-added products is expected to additionally contribute to the growth of the global edible flakes market within the forecast period. Consumption of oats has anti-cancer and hypocholesterolemic effects, which is foreseen to improve the market position for edible flakes.
As indicated by NCBI, wheat flakes provide several physiological advantages to the purchasers and help in the avoidance of breast & colon diseases, gastrointestinal issues, heart ailments, and obesity. According to the cases made by European Food Safety Authority, consumption of wheat flakes helps in improving gastrointestinal wellbeing, lessens intestinal transit time, helps in accomplishing ordinary body weight, and provides bulk in stool for easy passage thus, bringing a gainful physiological impact. Every one of these previously mentioned factors is expected to speed up the market development patterns in the forecast period.
The global edible flakes market is widely segregated into products, distribution channels, and region. In terms of product, the global market is divided into rice flakes, wheat flakes, flakey oats, and corn flakes. Based on the distribution channel, the market is classified into convenience stores, online retailers, and supermarkets.
Geographically, Europe is foreseen to lead the global edible flakes market due to rising preference for ready-to-eat products and adoption of low-calorie diet by health-conscious people in the region. Besides, a rise in consumption of packaged foods and convenience foods is another contributing factor behind regional growth. Players have also introduced new CRM models for improving consumer loyalty towards their brand.
The players leading in the global edible flakes market are Kellogg’s, Bagrrys India Limited, Patanjali Ayurved Limited, Nestlé S.A., Post Holdings, Quaker Oats Company, H. & J. Brüggen KG, August Oetker, Nature’s Path Foods, Aarrow head Mills, Inc., etc.
Nestlé S.A. in March 2018 got into collaboration with General Mills for selling a wide range of product varieties in India. Nestlé S.A. produces several products for breakfast cereals like Honey Star, Koko Krunch, and cornflakes. Such ventures aim to improve the market position of the companies with improved product portfolios.
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