Cold pressed juices are prepared by masticating or pressing juice from fruits and vegetables. This method is highly preferred as it produces a mere amount of heat, thereby reducing the chances of microbial fermentation. Thus, they can be warehoused and distributed with very nominal or zero amount of preservatives. The key factor anticipated to propel the growth of the global cold-pressed juices market is the rising requirement for fruit juices like pomegranate, apple, cranberry, black currant, and blueberry.
A rising consumer base ready to expend on lifestyle products, increasing disposable income, maximum health advantages provided by these juices, heightened awareness about health & wellbeing, and exponentially growing population base are few other major factors projected to drive the expansion of the global cold-pressed juices market during the forecast period. Also, the rising demand for clean label products has escalated owing to customers being progressively more attentive of their products, thereby fueling market growth. In addition, rising demand for variation in fruit juices is projected to bring up new growth avenues for the market growth during coming period.
The global cold-pressed juice market can be bifurcated based on nature, channel of distribution, type, and region. The market, based on distribution channel, can be segregated into retailers, grocery, online retailers, supermarkets/hypermarkets, and departmental stores. The market, by nature, is divided into conventional and organic juices. The market, based on type, is classified into vegetable juices and fruit juices.
The global cold-pressed juices market is anticipated to be governed by North America during the forecast period owing to changing lifestyle and rising juices consumption. Further, the rising distress about sugar consumption due to the rising base of obese people will also fuel regional market growth. Asia Pacific market is anticipated to witness a lucrative growth in the years to come. The can be credited to the growing disposable income together with the escalated expenditure on lifestyle products by people in this region.
The key players actively participating in the global cold-pressed juices market consist of PepsiCo, SUJA LIFE, Evolution Fresh, CEDAR Juice, Bolthouse Farms, Liquiteria Inc., Greenhouse Juice Co and Rakyan Beverages, Hain Celestial, Limited liability Company, and Starbucks Coffee Company, among other. These companies are implementing several strategies to strengthen their market foothold. To cite, a juice and smoothie bar franchise, Main Squeeze Juice Co., in January 2021, inaugurated its foremost Texas location. The model’s branded recipes comprise nutritionist-planned superfood smoothies and cold-pressed juices, together with juice cleanse plans, acai bowls, and shots prepared from organic and wild-harvested acai berries from Northeast Brazil’s Amazon rainforest.