Healthy digestion is one of the key factors for the growth of the global digestive health food and drinks market in the fight against stomach diseases. Global digestive health food and drinks manufacturers are trying to create innovative products based on customer demand for healthy, tasty, and convenient digestive drinks. Consumers are aware of their health and therefore choose prebiotics and probiotics to maintain the health of the digestive system. The consumer trend towards organic and pure products has led them to switch to healthy digestive food and drinks made from natural and organic ingredients. These factors have contributed to the growth of the global digestive health food and drinks market. Governments and companies making efforts to create a healthy living culture and defining preventive measures will support the demand for a variety of healthy foods that will help increase the global market for healthy and digestive foods and drinks.
TO cite, Hellowater, a manufacturer of functional fiber-infused water, has partnered with Brandt Farm to use its toxin removal and immune protection technology in a new beverage line. Brandt holds expertise in agricultural research and product development. The beverage line will feature Brandt’s CYTO PLUS technology, which, according to the company, protects the immune system and removes toxins from the body.
The global digestive health food and drinks market is segmented based on type, application, and region. Based on type, the global market is separated into prebiotics, food enzymes, probiotics, and others. Moreover, the application segment of the global digestive health and food drinks market is bifurcated into non-alcoholic beverages, dairy products & bakery, and cereals, and others.
Considering the regional insights of the global digestive health food and drinks market, North America holds a leading position in the global market. This is driven by the growing popularity of digestive health food and drinks among the young generation and working population. On the other hand, Europe is predicted to become a lucrative market for digestive health food and drinks due to its associated rejuvenating and health-focused benefits. Asia Pacific region is expected to show swift growth owing to growing awareness and health consciousness among the people.
The key players involved in the development of the global digestive health food and drinks market are Clover Industries, General Mills, Danisco, Danone, Yakult Honsha, Nestlé, Arla Foods, Attune Foods, BioGaia AB, Bifodan, BioCare Copenhagen, Daflorn, Chr. Hansen, Ganeden, Institut Rosell-Lallemand, Deerland Enzymes, Winclove Probiotics, and Lallemand, among others. The entrance of new tech players in the food and beverages industry has made this segment more competitive yet lucrative.
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