Protein cookie is a loaded resource of protein and energy. These cookies provide a number of health advantages such as enhancement in brain functioning and decrease of blood pressure. In addition, these cookies can be included with numerous flavors/ingredients like spices & seeds, chocolate, fruit & nuts, and other similar flavors.
Key factor expected to boost the growth of the global protein cookies market during the forecast period is snowballing consciousness about health advantages related to intake of protein cookies. Further, prominent players are focusing to extend product array by including a range of flavors like gluten-free protein and soy-free vegan pea cookie thereby fueling the market growth. The variety of the available protein cookies along with the improved manufacturing methods is also projected to generate new growth avenues for the global protein cookie market during the years to come. These cookies are dispersed to supermarkets, grocery shops, online retail market, and hypermarkets. Thus, easy obtainability of these cookies will surge the product consumption, thus propelling the market expansion.
The global protein cookie market can be diversified based on protein source, flavor, distribution channel, and region. The market, based on flavor, is categorized into nuts & seeds, chocolate, fruit & dried fruits, and others. The market, based on distribution channel, is segregated into online stores, convenience stores, hypermarkets & supermarkets, and others. The market, on the basis of protein source, is categorized into animal source and plant source.
Regionally, Europe is projected to dominate the global protein cookie market during the forecast period in term of revenue shares. This regional expansion can be credited to swiftly flourishing confectionery and bakery sector in this region. Also, introduction of new cookies and associated products is expected to drive the regional market expansion. Likewise, Asia Pacific market is anticipated to witness considerable expansion due to escalating intake of protein-based and healthy food products, rising consciousness about healthy lifestyle, altering purchasing patterns and increasing disposable income of customers in this region.
The leading players actively competing within in the global protein cookie market consist of Quest Nutrition, Lenny & Larry’s, Justine’s Limited, Munk Pack, No Cow LLC, NuGo Nutrition, MuscleTech, Buff Bake, The Hershey Company, and Xterra Nutrition, among others. Players actively participating in the global protein cookie market are concentrating on launching new products to increase their market share. To cite, in November 2018, Sofit protein cookies was launched by Hershey India Private Ltd. These cookies are a blend of proteins, fibers, and omega-3.