Breakfast is the vital part of daily meal. On-the-go breakfast products are basically food items that don’t need cooking and can be directly consumed. These products comprise egg meals, sandwiches & burgers, sausages & salamis, bakery products, breakfast bars, cereal meals, and beverages. They are extremely convenient and nutritious as they have healthy vegetable, fiber, fruits, and fats to keep one energized and full all through the day.
The global on-the-go breakfast products market growth is primarily catalyzed owing to the busy work timetables along with the altering lifestyle of the customer around the world. Further, the rising accessibility of processed or packaged food & beverages with the conception of on-the-go breakfast products and the rising popularity throughout the online distribution channels are also projected to surge the global market growth during the forecast period. In addition, the customers nowadays look for easy-to-cook and ready-to-eat products that need minimal period to prepare compared to traditional breakfast products. Furthermore, the easy accessibility of dairy-free, gluten-free, baked breakfast as well as superfood products is projected to propel the market growth during coming period.
The global on-the-go breakfast products market can be categorized based on packaging type, product type, distribution channel, and region. By packaging type, the market is bifurcated into bottles & jars, cans, trays, boxes, and others. By product type, the market is diversified into breakfast bars, beverages, bakery products, sandwiches & burgers, cereal meals, egg meals, and others. By distribution channel, the market is divided into non-store-based and store-based.
Regionally, the on-the-go breakfast products market is projected to be ruled by Europe during the forecast period in terms of revenue, due to increasing intake of on-the-go food products attributable to hectic lifestyle of people, particularly in Canada and the US. North America is also anticipated to witness lucrative growth during the years to come on account of growing alertness regarding several nutritional advantages presented by on-the-go breakfast products. Likewise, Asia Pacific is projected to display a considerable CAGR due to swelling implementation of online service providers in India and China.
The leading players competing within the global on-the-go breakfast products market include General Mills Inc., Kellogg Co., Bagrry’s India Ltd., Raisio PLC, Quaker Oats Company, Sanitarium, Nestle S.A., Weetabix Ltd., Uncle Toby’s, Moma Foods, Alara Wholefoods Ltd., Amy’s Kitchen, United Biscuits Limited, Weetabix Limited, and ITC Limited. To cite, in Oct 2020, McDonald’s launched the all-new Breakfast Roll for all the UK eateries. The new roll will comprise a sausage patty, back bacon, an egg, and cheese.