Muesli is a ready-to-eat cereal made from whole grains, oats, and a range of other ingredients such as seeds, nuts, sweets, and dried fruits. It is favorite breakfast food in many parts of the world, including Europe, Australia, and New Zealand. It’s a versatile cereal that can be consumed in several ways. Consumers prefer to consume it cold after being soaked in milk, or can be eaten with juice or water. Besides, it can be eaten as ordinary oatmeal when prepared in boiling water or milk. It can be mixed with yogurt, fruit salads, or baked with.
The global packaged muesli products market is projected to witness substantial growth during coming period. The demand for packaged muesli products is rapidly increasing due to the growing preference for healthy breakfast options. Breakfast goods that are both healthy and environmentally sustainable are becoming more popular. Consumers are trying to minimize their consumption of pesticides and chemical fertilizers used to prepare packed food. Also, the easy to prepare and consume nature of packed muesli products is triggering its demand in Asian countries as well. However, the high cost of the packed products and low awareness regarding the health benefits of muesli products is restricting the expansion of the market in low-income countries. Yet, an increase in disposable income and changing food culture in emerging countries will offer a great opportunity for market growth during the forecast period.
The global packaged muesli products market is bifurcated into type, application, and region. Based on type, the global market for packaged muesli products is categorized into bars, cereals, and others. The application segment of the market is segregated as retail, convenience stores, supermarket, online, and others.
Europe is likely to be the largest market for packaged muesli products during the forecast period. Increasing shift towards healthy breakfast options is driving the demand for packaged muesli products in the region. Asia Pacific is projected to offer the most lucrative growth opportunities for the expansion of the market. Factors such as an increase in disposable income, rapid shift towards healthy diets, and easy product availability through online channels are primarily driving the market growth in the region.
Some of the key players functioning in the global packaged muesli products market are Kellogg Co, PepsiCo, Bob’s Red Mill Natural Foods, Organic Indulgence, Dr. Oetker, Post Holdings, General Mills, Calbee, and Associated British Foods.
To cite, in 2019, Dr. Oetker, one of the most recognized purveyors of European food, has recently introduced Germany’s No.1 Muesli Brand, “Vitalis,” in four crunchy versions namely Chocolate Granola, Oats, Honey, and Cornflakes, and Raisins & Honey in India, all of which are imported straight from Germany.
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