Superfood snacks are a type of basic meal that is high in nutrients and can be good for human health. Superfood snacks are extremely healthy, and they provide the majority of the fuel for long-term health and prosperity. It offers a variety of beneficial effects, including keeping the heart & mind healthy, maintaining general health, combating numerous diseases, and preventing several common health problems. The global superfood market is anticipated to grow at a CAGR of 12.5% during the forecast period.
Increase in healthcare costs, changing lifestyles, food innovations, increase in geriatric population are some of the key features that are spurring the demand for superfoods thereby contributing to the global superfood snacks market growth. The market for superfoods snacks is also being boosted by rising demand for nutrient-rich & natural meals that contain essential minerals and vitamins. Growing concerns about overweight and long-term health across the world are also contributing to industry expansion. However, packaged food is a popular choice among Generation Z and millennials. On the other hand, e-commerce sector flourishing as a significant sales channel for superfood snacks may generate numerous opportunities for the growth of the market.
The global superfood snacks market is bifurcated based on type, distribution channel, end-user, and region. Based on the type, the market is divided into edible seaweed, fruit, seeds, grains, and nuts. Online retail, specialty stores, convenience stores, and supermarkets/hypermarkets are the distribution channels of the market. The end-user segment comprises household & retail and food service.
Europe is anticipated to be the largest consumer of superfood snacks and is likely to the lead the global superfood snacks market during the forecast period. Superfood snacks and unprocessed superfood snacks are extensively utilized as an ingredient in baked products and are thus in demand in this region due to the desire for baked goods and the rise in health consciousness. In Europe, the market is estimated to grow at a rapid pace, and this trend is projected to continue in the future. After Europe, North America is the second-largest market for superfood snacks. This is majorly attributed to increasing health problems, rising obesity, and unhealthy lifestyle ultimately leading to rise in demand for superfood snacks. Asia Pacific market is predicted to be the fastest-growing market.
Healthy Truth, General Mills Inc., Suncore Foods Inc., Sunfood Corp, Navitas LLC, Nutrisure Ltd., Actspand Pte Ltd., Naturya, Creative Nature Ltd., and Superlife Co. Pte Ltd. are some of the major key players that are operating in the global superfood snacks market.
In April 2014, Navitas Naturals introduced a new organic superfood snack line. The superfood leader has blended their most popular superfoods with nutrient-rich nuts and seeds to make it easier than ever to get the nourishment individuals need to get through the day.
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