Coffee premix is a blend of several ingredients prepared from high-quality coffee beans with distinct flavors and fragrances, resulting in a one-of-a-kind beverage. Caffeine, preservatives, flavoring agents, etc., additives are included. The use and demand of coffee premixes is increasing at both individual level and in Quick Service Restaurants, resulting in a significant increase in demand for the global instant coffee premix market over time.
The global market for instant coffee premix is booming at significant rate. One of the driving forces behind the coffee premix business is the ever-changing and different lifestyles. People are more inquisitive these days, thus they are more likely to test different flavors of premixes on the market. A driving force in the industry is also health consciousness. Black coffee premixes are low in calories and fat, and they include soluble fibers, which aid in the prevention of diabetes and promote a positive mental attitude. Overcoming depression, burning fat, increasing physical stamina, regulating blood pressure, and antioxidants improving brain activity are some of the other major health concerns. Further, the compact sachet packaging allows customers to carry it with them wherever they go. Coffee premixes are in great demand around the world due to the growth of service industries and the increase in the number of work places. However, low awareness and extra cost of the products compared to regular coffee may hinder the growth of the market.
The global instant coffee premix market is categorized based on type, sale channel, and region. Based on type, the global market for instant coffee premix is bifurcated into chocolate, chicory, honey cinnamon, maple walnut, and rosemary. By sale channel, the market is segmented as department store, retail stores, hypermarket, super market, specialty store, and e-commerce.
North America is anticipated to be the largest regional market for instant coffee premix during the forecast period. Some of the key facts such as increased percentage of coffee consumption in offices places and increasing spending on food & beverages are primarily contributing in the growth of regional market. Europe is expected to contribute healthy revenue in the global instant coffee premix market. In 2019, Europe consumed nearly 336 thousand tons of coffee, accounting for 34% of global coffee consumption. Also, demand for instant coffee premix is rising due to changing lifestyle and working culture in the region.
Some of the key players functioning in the global instant coffee premix market are Nestle (Nescafe), European Coffee Federation, Godrej & Boyce Ltd, Paulig Juhla Mokka, Unilever, Starbucks Corp, The Coca Cola Company, CCL Products Ltd, and Vending Updates India Pvt. Ltd. among others.
In Nov 2019, CCL Products Limited (Continental Coffee), one of the largest private label instant coffee manufacturers, revealed the debut of four new 3-in-1 premix coffee flavors under the brand ‘THIS.’
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