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Global Beer Packaging Market is Booming with Increasing Trend of Customer Centric Packaging Solutions

Packaging isn’t only for packaging’s sake, it is critical for attracting customers and growing business. The most essential procedure in beer production is packaging, which accounts for up to two-thirds of the total cost. Beer should be protected from stray yeast contamination and oxygen exposure during packaging to extend its shelf life. Many small to medium-sized breweries employed hand filling for beer packaging, while large breweries also used automated packaging facilities.

The global beer packaging market is flourishing with the customer focused packaging solutions and significant increase in breweries all over the world. The beer packaging industry is inextricably linked to the beer-making sector. Beer packaging has gained substantial popularity in the last decade as a result of shifting lifestyle habits and growing beer affordability around the world. Also, increasing demand for different packaging solutions with different quantity levels is providing massive boost to the beer packaging market. On the other hand, strict regulations for the use of packaging materials and their quality as per the guidelines are the major challenge for beer packaging industry. However, the beer packaging market is rising in tandem with the growing popularity of craft beer in various parts of the world. Craft beer, manufactured by both small and large brewers, is becoming increasingly popular among consumers, which is expected to offer healthy growth opportunities to the market.

The global beer packaging market is bifurcated as product type, sale channels, and region. Based on product type, the global market for beer packaging is categorized into glass, PET, and metal. The sale channel segment of the market comprises online and offline channels.

Asia Pacific is likely to hold the largest share in the global beer packaging market. Factors like changing cultural trends, growing population, urbanization, and the growing popularity of beer among the young generation are all driving the Asia Pacific beer packaging market growth. This inclination for beer in this region is likely to persist as a result of numerous investments and higher beer penetration in various locations. Heineken, expanded their interest in United Breweries, India’s biggest beer manufacturer, indicating that the beer packaging industry in the nation has a lot of room for growth. Europe is expected to contribute healthy revenue in the global market owing to presence of large extent of breweries.

Some of the kay players in the global beer packaging market include Nampack Ltd, Allied Glass Containers Limited, Ardagh Group SA, Ball Corporation, Amcor Limited, Smurfit Kappa Group PLC, Carlsberg Group, Tetra Laval International SA, Crown Holdings Incorporated, Plastipak Holdings Inc., and Westrock Company among others

To cite, in October 2021, Crown Holdings, Inc. was been certified by the Aluminium Stewardship Initiative (ASI) against the ASI Performance Standard for responsible aluminium manufacturing, sourcing, and stewardship, with a focus on material stewardship.

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Sr. Content Writer At The Food Beverage News

Having a Master’s Degree in Brewing Technology and overall experience of 6 years in the field of writing, Jerri has been one of the most workaholic and dedicated team members of portal. She has been a part of this portal for 4 years now. Jerri started a career in writing with freelancing and the journey has been worth watching and appraising. She handles the Beverage Industry domain of the portal and along with her team provides all the vital and up-to-the-minute news and reports to the readers in a simple and comprehensible manner.

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