Processed vegetables and salads are packaged food products that are dried and dehydrated by eliminating moisture with the help of artificial heat under the controllable settings, including humidity, airflow, and temperature. Moisture is removed from salads and vegetables to avoid the growth of mold, bacteria, and yeast which can spoil the food.
The growing adoption of convenient and ready-to-eat food products due to the busy lifestyle and growing working women population is likely to steer the growth of the global processed vegetables and salads market. Processed vegetables and salad help people to save time in fast-paced lifestyles. Consumers nowadays are more inclined towards shelf-stable processed foodstuffs that are easy to cook. Moreover, the growing efforts from manufacturers to launch products with natural flavors and clean label ingredients to widen their customer base are also likely to contribute towards the growth of the global market. In addition, the growing prevalence of lifestyle-induced disorders due to unhealthy eating habits is also likely to project a huge demand for processed vegetables and salads in the modern lifestyles of people.
The global processed vegetables and salads market can be segmented into type, application, and region.
By type, the market can be segmented into salads and processed vegetables.
By application, the market can be segmented into seasoning systems, packaging & handling, pre-processing, and others.
North America accounts for the largest share in the global processed vegetables and salads market due to the growing awareness among people in the region regarding their health. Also, the growing emphasis of general retailers, supermarket owners, and specialty food retailers to offer organic certified vegetables and salads to attract health-conscious customers is likely to further fuel the growth of the regional market.
Asia Pacific is also likely to grow significantly in the forthcoming years due to the growing disposable income of the people in the region. Also, the growing number of working women population and rapid adoption of western culture will also contribute towards the growth of the regional market. In addition, several new startups and small businesses are taking initiatives to widen their customer base and expand their business graphically, which in turn will also offer lucrative growth opportunities in the regional market.
Some of the significant players in the global processed vegetables and salads market are Auchan Holding S.A., Centres Distributeurs E. Leclerc, Casino Guichard-Pernachon S.A., Tesco PLC, E. Leclerc, Carrefour SA, MetroV Group, and Edeka Group. To cite, Dole Food Company in May 2020 introduced DOLE FreshTakes Salad Bowls in supermarkets in the US. These salad products were introduced to attract American customers and widen the customer base.
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