Ginger beer is a sweetened and carbonated beverage that is normally non-alcoholic. It was traditionally made by fermenting prepared ginger spice, yeast, and sugar naturally. Current ginger beers are frequently produced rather than brewed, and they often contain flavor and color additions as well as artificial carbonation. There are no ginger ales brewed.
The global ginger beer market is thriving with the mounting demand for flavored and less alcoholic beverages. In many countries, the younger generation is shifting towards less alcoholic flavored drinks to avoid health hazards. Also, “Sober curious” is a word that is growing more popular causing a shift towards low alcoholic beverages. Non-alcoholic ginger beer is also used to treat sore or dry throats, nausea, and digestive issues such as vomiting & constipation. These variables are expected to aid the market growth within the forecasted timespan. On the other hand, increasing concerns associated with the use of artificial ingredients and flavor may slow the market growth. However, increasing investments in commercializing less alcoholic flavored beverages in developing countries will offer a great opportunity for the progress of the market.
The global ginger beer market is fragmented into product type, application, and region. Based on product type, the global market for ginger beer is categorized into fermented and not fermented. The application segment is bifurcated into retail and catering.
North America is likely to remain the largest market in global ginger beer market and its progress is expected to focus in the US during the forecast period. The American ginger beer market is comprised of both local brands and overseas bottled ginger beer, which is then sold by American conglomerates that compete directly with The Coca-Cola Company, such as PepsiCo. The ginger beer market in Europe is well established, besides, ginger beer is one of the traditional drinks consumed in many parts of the region. On top of this, the increasing trend of flavored beverages in the region is also contributing to the market growth. Asia Pacific is anticipated to offer the most lucrative opportunities to the ginger beer market over the forecast period. This is due to an increase in consumption of carbonated drinks, a rise in disposable income, and a surge in investments in the low alcoholic drinks by major players present in the region.
Some of the major players in the global ginger beer market include Fever Tree, Gosling Rum Ltd., Maine Root Handcrafted Beverages, C-B Beverages Corp., Q- Mixers, Spindrift, Reed’s Inc., Crabbie’s International, and Bundaberg Brewed Drinks among others. In Nov 2021, Canada based Alley Kat Brewing company has declared two new product launches in its Back Alley Brews small batch series.
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