Specialty coffees are distinct from regular coffees as they are cultivated and grown at higher altitudes. These are carefully processed once harvested. Specialty green coffee is gaining immense popularity among people due to its wide range of health benefits. Specialty green coffee is roasted much longer than regular coffees to offer rich flavor to the product.
The growing inclination of people towards instant coffee is fuelling the growth of the global specialty green coffee market. The growing disposable income of people around the globe is increasing the demand for high-quality premium coffee products, particularly in developing regions like India and China, which is likely to further complement the growth of the market. In addition, there is a high demand for organic products owing to their better taste and health benefits. In addition, growing numbers of startups and small businesses entering into the market and bringing innovative products is further expanding the customer base. Such coffee products possess antioxidant properties that also help in reducing the risk of chronic diseases like cancer. Furthermore, it improves cognitive function and also lowers the inflammation levels in the body. These are widely being used for personal use applications to boost energy and offer better mental clarity to people.
The global specialty green coffee market can be segmented into application, product, and region.
By product, the market can be segmented into lean green coffee and unroasted green coffee.
By application, the market can be segmented into healthcare, personal, and others.
North America accounts for the largest share in the global specialty green coffee market due to the presence of a strong customer base in the region. In addition, growing awareness among people regarding the health benefits of specialty green coffee is further accentuating the demand in the region.
Asia Pacific is likely to grow significantly during the forecast period due to the growing disposable income of the people in the region.
Some of the significant players in the global specialty green coffee market are Coffee Holding Company, Sweet Maria, SANTA CRISTINA GmbH, Olam Specialty Coffee Europe Ltd., Green Beanery, Fresh Roasted Coffee LLC, Haru Coffee, Atlantic Specialty Coffee Inc., Innovus Pharma, Keurig, and Mister Coffee & Services Inc. To cite, The Specialty Coffee Association (SCA) conducted a brand-new virtual event and resource library for anyone involved in the green coffee trade on 25 and 26 August 2021.
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