Distribution of sports nutrients from one business to another is in high demand due to the surge in sport and gymnastic activities. Sport and body building persons are more conscious about their daily nutrient uptake. Also, emphasis on faster recovery during sports activities has significantly increased the demand for energy drinks and supplements.
The global market for B2B sports nutrition is flourishing with the increasing inclination towards physical fitness and sports activities. According to the Bureau of Labor Statistics, 19.3% of the United States population is engaged in exercise and sports every day. Besides, the number of sports activities in Asian countries has almost doubled since last decade due to which demand for sports nutrients has increased at significant rate.
Similarly, a significant surge in the number of gyms, fitness & wellness centers all across the world caused a positive shift in the young population to concentrate on their physical fitness which in turn contributed to the market growth. On the other hand, the major challenge for the market includes different regulations for food safety in different countries and sale of unsafe supplements through online channels. However, an increase in awareness regarding healthy diet and nutrition intake during the COVID-19 pandemic period is likely to provide healthy growth opportunities to the market.
The global B2B sports nutrition market is categorized as distribution channel, application, and region. Based on distribution channels, the market is segregated as fitness studios, sports academies, and gyms. The application segment of the global B2B sports nutrition market is categorized into muscle growth, weight management & energy recovery, strength training, cognitive impairment, endurance, and immunity enhancement.
North America expected to hold the major share of the market over the forecast period. This is primarily due to presence of large fitness industry, government initiative for sports, and well-established distributors network. Subsequently, Europe is anticipated to remain on the second spot in the global B2B sports nutrition market. Asia Pacific region is projected to be the most lucrative regional market owing to increasing sports activities, an increasing network of gyms & fitness centers, presence of key sports nutrition manufactures, and increasing awareness in the young population regarding physical fitness.
Major shareholding players operating in the global B2B sports nutrition market include are Herbalife International of America, Inc., MUSCLEPHARM, Post Holdings, Inc., Abbott, The Hut Group, Iovate Health Science, Science in Sport, Clif Bar & Company, General Nutrition Centers, Inc., The Bountiful Company, PepsiCo, Cardiff B2B Sports Nutrition Limited, and Glanbia Plc. among others.
In 2021, rapidly growing sports nutrition company Glaxon has joined hands with General Nutrition Centers, Inc. in the reconstituted retailer’s initial partnership under a new technology incubation initiative.
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