Proteins can be defined as biomolecules or macromolecules made of the residue of various amino acids, whereas, yogurt is a product majorly made of good bacteria. Thus, high protein yogurt comprises a high amount of protein than the regular one as compared to other macromolecules and micromolecules. High protein yogurt is regularly consumed by fitness freaks, sports people, bodybuilders, athletes, and youngsters. Products like these have gained traction owing to the increasing awareness with respect to good health, the importance of protein, and balanced diets.
The rising cognizance among the population across the world in regards to the advantages offered by high protein yogurts like Greek yogurt has been one of the significant factors uplifting the growth in the global high protein yogurt market. Being protein-rich, this kind of yogurt supports a person’s digestion simultaneously decreasing hunger, controls weight, and helps weight loss. Since high protein yogurt shows high calcium content, it improves bone health too.
The market has various new ranges of plant-based high protein yogurt like coconut milk, almond milk, rice milk, and soy milk that are particularly suitable for people who are lactose intolerant and suffer from digestive disorders like IBS.
The global high protein yogurt market is broadly segmented into nature, product type, source, sales channel, flavor, and region. In terms of product type, the global market is divided into drinkable and spoonful. As per nature, the market is categorized into organic and conventional. Based on the source, the global market is fragmented into dairy-based and plant-based. Based on flavor, the market is segregated as chocolate, regular, vanilla, mango, banana, berries, etc. As per the sales channel, the market is sectioned into hypermarket, online retail, food & beverage specialty store, food service, and others.
Geography-wise, the global high protein yogurt market is estimated to be led by North America with the highest market share and revenue. This is attributed to the rising consumption of low-fat & fat-free dairy products and the rising number of people suffering from gastrointestinal ailments such as stomach aches and diarrhea, particularly in old-aged people. Moreover, the increasing demand regarding clean label products like Greek yogurt, containing minimal additives are also contributing to the regional growth.
Besides, Asia Pacific is the second-highest revenue-generating region, owing to the rising number of health-conscious people and increasing number of people including probiotics in their daily food intake. Moreover, the growing dairy industry and demand regarding processed & fermented food products are also driving the demand in the aforementioned region.
The global high protein yogurt market is foreseen to be led by the firms like Yoplait light, Pow-Cow, Koninklijke DSM N.V., Danone S.A., Epigamia, Oikos, Yeo valley, General Mills, Inc, Chobani, and Epi Ingredients.
To cite, Epi Ingredients introduced a range of high-protein yogurt that is made using ultra-filtered milk powders, named SoBenefik. This aims to expand the company’s market reach and consumer base.