Cereal ingredients are regarded as the greatest energy source for humans. It is mainly utilized as a staple food globally. Most cereals contain a good amount of iron content that assists in the oxygen transfer process via blood to the whole body.
The growing demand for processed food along with ready-to-eat healthy nutritious food is the primary reason for the growth of the global cereal ingredients market. The cereal ingredients are preferred over other breakfast meals including bread, meat-based dishes, toast, high calorie foods, and others due to its high nutritional value. Major cereal ingredients include rice chunks, barley puffs, corn chunks, oat grit, corn flakes, rice flakes, wheat chunks, corn puffs, wheat flakes, and others. The growth in health-related issues globally is another reason fuelling the development of the market. The transforming eating habits of consumers are inducing them to switch to cereal ingredient meals. Furthermore, the growing health consciousness among people has compelled them to choose nutritional foods over pizzas, bread, and others. The urgent need to curb non-fibrous products with high fiber ones to promote better gut health will accentuate the growth of the market manifolds. Furthermore, the availability of organic cereal foods is also attracting people and generating huge revenue out of the market.
The global cereal ingredients market can be segmented into the distribution channel, source, end-user, type, and region.
By distribution channel, the market can be segmented into business to consumer and business to business. The business-to-consumer segment can further be bifurcated into online retailers, convenience stores, specialty stores, hypermarkets, and supermarkets.
By source, the market can be segmented into sorghum, rye, corn, oats, barley, rice, wheat, and others.
By end-user, the market can be segmented into the health and food industry.
By type, the market can be segmented into cereal scratch, cereal flours, cereal flakes, and cereal protein.
North America accounts for the largest share in the global cereal ingredients market due to the growing demand for organic cereal ingredients in the region. Furthermore, the presence of prominent market leaders in the region will also accentuate the growth of the regional market.
Asia Pacific is expected to witness the fastest growth in the forthcoming years due to the high availability of raw materials, massive manpower, and cheap labor in the region.
Some of the significant players in the global cereal ingredients market are Codrico. Hodgson Mill, Balchem Inc., Kanegrade Ltd., Pecan Deluxe Candy Company, Kerry Inc., Roquette Frères, Tyson Foods, Inc. Cargill., Mondelez International., The Kraft Heinz Company, General Mills, and Kellogg NA Co. To cite, Associated British Foods PLC in 2014 acquired a British breakfast food manufacturer named Dorset Cereals. It was expected to complement the Ryvita crispbread and Jordans cereals, the existing brands of the company.