Extruded snack is a kind of extrusion utilized in food processing where the composite material is pushed via a hole in the perforated plating that has a special design for the food product. It is later cut into various shapes through the sharp blade. The extraction technique permits the continuous preparation of a huge quantity of foods in an organized way that shows the uniformity in the food product. The food product produced through these methods has high carbs. Such food snacks include pastries, cereals, textured vegetable protein, ready-to-eat snacks, confectionery, cookie dough, baby food, and others.
The transforming lifestyle of the people due to the growing disposable income of people and wide adoption of westernization is projected to promulgate the growth of the global extruded snacks market. Moreover, the growing demand for extruded snacks in the retail sector is another key reason for the growth of the market. The extruded snacks have a low quantity of moisture hence, retailers find these snacks as a perfect option for their stores due to their extended shelf life. Also, there is a paradigm shift in consumer behavior all across the globe. Nowadays, people are transitioning from full-fledged meals to healthy snacking options, which is likely to further steer the growth of the market globally in the forthcoming years.
The global extruded snacks market can be segmented into the distribution channel, product, and region.
By distribution channel, the market can be segmented into online retail, specialty stores, convenience stores, supermarkets, and others. The supermarket segment accounts for the largest share in the global extruded snacks market due to the growing trend of supermarket shopping owing to the availability of a wide number of product options in the stores.
By product, the market can be segmented into mixed grains, tapioca, rice, corn, potato, and others.
Europe accounts for the largest share in the global extruded snacks market due to the growing shift of consumers towards healthy snacking options like cereal snacks in the region.
Asia Pacific is expected to witness significant growth during the forecast period due to the presence of a huge customer base in developing regions like India and China.
Some of the significant players in the global extruded snacks market are San Carlo, Barrel O’ Fun Snack Foods Co., Inc., Universal Robina Corporation, Griffin’s Foods Limited, Chipita S.A., General Mills, Inc., Tropical Heat, Balance Foods, Inc., Amica Chips S.p.A., Kellogg Company, Ballreich Snack Food Company, Old Dutch Foods Inc., JFC International, and ICA Foods International. To cite, Pepsico Inc, in 2019 introduced ‘papadum’ in its product portfolio. It is a South Indian extruded snack that targets South Indians customers. It is expected that these new launches will boost the product visibility of the company and will offer significant growth in the coming years.