Curaleaf Holdings Inc. signed an agreement with Southern Glazer’s Wine & Spirits – the world’s largest distributor of beverage alcohol. Curaleaf Holdings Inc. is a leading international provider of consumer CBD and hemp products. The agreement is expected to line up the product portfolio of the company from the range of its two product lines, Select CBD and eponymous Hemp, into Southern Glazer’s distribution network.
The relationship between the two combines Curaleaf’s expertise in making non-psychoactive and high-quality hemp products with Southern Glazer’s national scale, building a unique route to market capabilities, creating a state-of-art market sales team along with its industry-leading proof e-commerce platform, enhancing the operating efficiency that well help in fueling the growth within the Curaleaf’s family of CBD products.
However, both the Select and Curaleaf Hemp product lines facilitate a wide range of CBD products at affordable prices and with consumer-friendly formats. Furthermore, the brand is taking initiatives to bring innovation to both product lines with confectionery and beverages that highlight the minor cannabinoids like CBD and CBG, which in turn will also permit customers to personalize their CBD experience and continue to experiment until they find products that work best for their requirement.
“At Curaleaf, we are as committed to innovation and setting the highest possible standards for product quality as we are committed to customer accessibility—and our success lies not only in our ability to provide exceptional CBD-infused products but to distribute them to the finest retail stores for safe, easy and reliable access to consumers around the country,” Curaleaf Senior VP of Sales Patrick Larkin said.
“We are excited to add Curaleaf to our distribution network, as we are aligned on the future growth potential of CBD in the U.S. and, as such, are both investing significantly in the category,” said David Chaplin, chief growth officer at Southern Glazer’s. “Southern Glazer’s best-in-class CBD sales and marketing capability are uniquely positioned to deliver the most effective route-to-market for Curaleaf, and I am confident we can drive continued growth for their portfolio of products at retail locations across the U.S.”
“I look forward to working with Curaleaf to provide industry-leading sales and service execution across Southern Glazer’s markets,” added Kariff Rooms, vice president of SG Ventures and head of Southern Glazer’s CBD sales division. “We are confident that we have the expertise and experience to engage more consumers through our network of retail customers as we work with Curaleaf to continue to grow the CBD category.”
Curaleaf Holdings Inc. is making a difference in the sector by offering clarity and confidence on cannabis consumption. It is the largest vertically integrated company in the cannabis sector in Europe, possessing a unique distribution network throughout the European market. In the United States, the company currently operates in 22 cultivation sites, 111 dispensaries, 23 states, and over 30 processing sites. The company is pioneering in science and research with extensive cultivation production and extraction activities.